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To recognise the heroic effort and sacrifice of our nation’s Armed Forces, First Choice is launching a campaign to donate £150,000 worth of free holidays.

First Choice will cover the cost of all airfares, accommodation and international transfers for bereaved families and the families of injured service men and women.

The campaign has been backed by the Ministry of Defence, which recognises the positive impact holidays can provide to families.

Bill Rammell, Armed Forces Minister, said “We always welcome any gestures of support for our brave personnel. We know they value greatly any recognition of the sacrifice they make on behalf of this country. This offer of free holidays is generous and will be warmly received.”

Tamzin Outhwaite, who starred as an army sergeant in the hit BBC drama series Red Cap, is supporting the campaign and encouraging the public to get behind the initiative.

Tamzin says: “I’m really thrilled to be supporting the First Choice Holidays for Heroes campaign. With the help of the British public, First Choice will give away up to £150,000 worth of free holidays to those service men or women who have been injured or families who have suffered a bereavement.

“Our troops put themselves in harms way to protect us on a daily basis and through this campaign we can go some way to giving something back, a gift of precious holiday time together with their loved ones.’’

To get involved, holidaymakers need to log on to, call 0800 916 5164 or buy a copy of The Sun newspaper and bring it in to a First Choice shop when booking their holiday, between now and 20th February*. One holiday for every 20 bookings will be provided to families of service personnel.

Christian Cull from First Choice explains that the company launched the campaign after being inspired by the strength of families whose loved ones are serving in the UK Armed Forces.

“First Choice knows that taking a holiday can help everyone feel happier and no-one deserves a break more than our troops,’’ he says.

“By taking part in Holidays for Heroes the public will be giving holidays to those that deserve it most. It is our way of saying thank you.’’

To support the campaign simply take your copy of The Sun in to your First Choice booking agent or go to or call 0800 916 5164

Customers booking through the campaign will be entered into a prize draw and will have the chance to win a summer holiday in 2011 for two adults and two children, staying all-inclusive at the 4 Sun Holiday Village Aliathon**

For more information please contact:

Nick Henderson
Cake PR
07791 717 713


Sara Lincoln
Cake PR
07791 717 776


Notes to Editors:

Terms and conditions:

Holidays for Heroes is a First Choice initiative, supported by The Sun
The initiative runs from 23rd January until Saturday 20 February or until holiday to the value of £150,000.00 have been donated, whichever is sooner

*Customers must take a copy of The Sun from 23 to 20th February (or until the maximum number of holidays has been donated) into a First Choice shop

One holiday for a family of up to four people will be donated for every 20 holidays booked by the general public through this initiative. We are committing to give away holidays to the total value of £150,000

Customers can also book online through the dedicated website, or call the dedicated call number 0800 916 5164

** Prize draw terms and conditions

First Choice is offering a seven night holiday all-inclusive for 2 adults and 2 children (under 16), at its flagship property Holiday Village Aliathon in Paphos Cyprus. Holiday will depart between May 1st – October 24th 2011 including flights. Travel insurance is not included. This prize is non-transferable and is subject to availability. Flights will be on Thomson Airways and the winner can choose to depart from 14 regional airports, subject to availability.

This press release was distributed by ResponseSource Press Release Wire on behalf of TUI UK in the following categories: Men's Interest, Leisure & Hobbies, Women's Interest & Beauty, Travel, for more information visit