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Solution Helps Marketers Identify Opportunities, Improve Target Segmentation, Reduce Waste and Optimise Campaign ROI

Compliance and data management specialists, Datanomic, today announced the availability of its dn:Director for B2CMarketing solution, designed specifically for Business-to-Consumer organisations in the retail, finance and telecommunications sectors to improve the underlying data validation and effectiveness of their campaigns, and increase Return on Marketing Investment (ROMI).

One of the root causes of inefficient marketing campaigns is unfit data: errors, inaccuracies, duplications, omissions, inconsistencies and inappropriate or inaccessible data all prevent accurate profiling, insight, targeting, segmentation and campaign delivery, resulting in high levels of waste. Problems are often exacerbated by the distributed nature of marketing data – with silos of valuable information held in discrete systems, spread across the enterprise. Some marketing teams look to resolve the issues by outsourcing data management to external bureau services but in doing so incur ongoing fees, delays in campaign list generation, and the potential for data loss with its associated risk of prosecution by the Information Commissioner’s Office under the Data Protection Act.

dn:Director for B2C Marketing provides a complete data management solution tailored to marketers’ needs, allowing them to take control of their B2C data themselves and make it fit-for-purpose. The solution can work with multiple sources simultaneously, standardising data into a uniform format before automatically identifying and resolving errors and duplications within the data. Marketers can also supplement and enhance the data from external reference sources, and even apply business rules and calculations to the data to generate optimised segmentations. The result is faster, more accurate and better targeted campaigns that reduce costs and increase marketing’s return on investment.

“With marketing budgets under increased pressure, dn:Director for B2C Marketing enables Marketing Directors with large dispersed customer bases - such as in the Financial Services, Retail, Utilities and Telecommunications sectors - to build a reliable single view of customer, which can be used to identify cross-, link- and up-sell opportunities, improve campaign ROI, minimise waste and reduce costs by bringing campaign data management in house,” said Jeremy Lovett, Vice President, Data Management Applications Division for Datanomic. “Marketing teams can have complete control over their data, enabling users to easily select and fine tune various data options to better target their audience, bespoke to the campaign they’re running.”

To celebrate the launch of the B2C Marketing Solution, Datanomic is offering the chance for Heads of Marketing to request a free QuickStats Workshop to gain an understanding of the state of their campaign data, and how to improve its fitness-for-purpose. To request a QuickStats Workshop, marketers should complete the request form on the Datanomic website at

Datanomic is also running a webinar to introduce the solution on Thursday 11th February at 3.30pm (GMT). More details can be found at

About Datanomic
Datanomic’s flagship enterprise Data Management and Compliance Screening software, dn:Director, helps organisations save money, remain compliant with legislation, streamline business processes, reduce waste and seize more opportunities. The core foundation of all Datanomic’s business solutions, dn:Director’s broad capabilities enable organisations to identify and eradicate problems in customer, financial and product data, improve compliance performance, and better manage business risk. dn:Director allows teams to collaborate on business-critical data issues, across any database, via a central console. Based in Cambridge, UK, with a flagship office in New York, Datanomic was founded in 2001.

For further information, please contact:
Kim Lynch
Devonshire Marketing (PR for Datanomic)
Tel: + 44 (0)870 7000 166

This press release was distributed by ResponseSource Press Release Wire on behalf of Devonshire Marketing in the following categories: Computing & Telecoms, for more information visit