New Global Security Alliance Partner Program Accelerates Resellers Path to Profit with Marketing and Training Options
Wokingham UK – 9th February, 2010 -- Sourcefire, Inc. (Nasdaq: FIRE), a leader in intelligent Cybersecurity solutions, today announced the launch of its Global Security Alliance Channel Program, a new multi-tiered marketing and training program for resellers and distributors. Sourcefire created the program to strengthen channel reseller relationships and support them through higher margin sales training and marketing activities. The goal is to drive an increase in the percentage of the company’s product sales and services through channel partners. Sourcefire has closely aligned its field sales team and marketing programs with channel partners and added increased training and incentives to position itself as the channel’s “Trusted Go To Security Provider.”
“In today’s business environment, choosing the right security partner is a critical success factor for VARs and distributors” said Gordon Shevlin, EVP Vendor Relations and Business Development at FishNet Security, Inc. “Leading technology is essential, but resellers and distributors really need vendor-driven programs and support that help them differentiate and succeed. Sourcefire is investing in the success of its partners with activities and programs to increase our market penetration and customer security.”
With the new Global Security Alliance Channel Program, Sourcefire is increasing its commitment to the channel and enabling partners with flexible levels of participation based on their organization’s business goals and growth strategies.
"Over the past 6 months, we have collaborated with resellers and distributors around the globe to build this program, designed for our partners, by our partners. As a result, the Global Security Alliance Channel Program aligns with their goals,” said Chris Peterson, Vice President, Worldwide Channels at Sourcefire. Benefits of becoming a Sourcefire channel partner include:
•Deal protection – By registering specific opportunities with Sourcefire early, partners can protect their investments in sales and certifications and against competition.
•Sales enablement – Proper pre and post sales training and certification help ensure customer success and protection. Sourcefire is providing partners with various training options, including instructor-led sales engineer and implementation training, focused on all of the company’s commercial solutions. As an additional incentive to show channel commitment, it is offering two new professional services training and certifications for Sourcefire SE Certification and Sourcefire Certified Consultant. As a “Trusted Alliance Partner” for (ISC)2, Sourcefire offers students in the Sourcefire SE and Consultant certification courses the ability to earn one Continuing Professional Education (CPE) credit for each hour of education earned.
•Market development funds and lead referrals – Global Security Alliance partners are eligible for market development funds. Sourcefire will use these funds for lead generation, developing customer relationships and to enable field and technical channel sales activities.
•Financial incentives and rewards for investment – Partners will receive additional incentives, including increased margins and greater technical and marketing support, as they increase their investment in Sourcefire and introduce new sales opportunities.
•Added Incentives and Rewards Program -- Over the next quarter, Sourcefire will be rolling out a series of exclusive hospitality events for partners and their customers, as well as a Rewards Program that enables partner sales representatives to earn additional incentives and rewards as they grow their Sourcefire pipeline.
“Sourcefire understands that the key to channel leadership is a balance of vendor support and effective technology,” said Andreas Mertz, Managing Director at IT-Cube Systems GmbH, a Sourcefire partner based in Germany. “With this new Global Security Alliance Channel Program, Sourcefire is strengthening its commitment to international partners, providing programs to help us deliver solutions that support the long-term security of our customers.”
In addition to traditional rewards and margin opportunities, Sourcefire is creating unique programs and incentives to help drive increased market penetration and partner loyalty. Partners will be rewarded based on the quality of their customer engagement with Sourcefire, with extra incentives for specifically identified accounts and introductions to C-Level executives at top organizations.
“The channel is extremely important throughout the security industry, but our competitors have traditionally undervalued these relationships,” said Tom McDonough, President and COO at Sourcefire. “With an ultimate goal to drive 100% of Sourcefire’s revenue through the channel, Sourcefire is working closely with our partners to institute programs that will help them further strengthen customer relationships and loyalty. ”
Sourcefire, Inc. (Nasdaq:FIRE) is a world leader in intelligent Cybersecurity solutions. Sourcefire is transforming the way Global 2000 organizations and government agencies manage and minimize network security risks. Sourcefire’s IPS and Real-time Adaptive Security solution equips customers with an efficient and effective layered security defense – protecting network assets before, during and after an attack. Through the years, Sourcefire has been consistently recognized for its innovation and industry leadership by customers, media and industry analysts alike – with more than 50 awards and accolades. Today, the names Sourcefire and founder Martin Roesch have grown synonymous with innovation and network security intelligence. For more information about Sourcefire, please visit http://www.sourcefire.com.
SOURCEFIRE®, SNORT®, the Sourcefire logo, the Snort and Pig logo, SECURITY FOR THE REAL WORLD™, SOURCEFIRE DEFENSE CENTER®, SOURCEFIRE 3D®, RNA®, RUA™, DAEMONLOGGER™, CLAMAV®, SOURCEFIRE SOLUTIONS NETWORK™, and certain other trademarks and logos are trademarks or registered trademarks of Sourcefire, Inc. in the United States and other countries. Other company, product and service names may be trademarks or service marks of others.
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