Barcelona, February 17 2010 – Today Mobile IQ announced that it is developing the BBC’s first official iPhone applications - which will be focused on news and sport.
The first app will be launched in early April and will offer audiences a breaking news service with the very latest stories. It will provide the same distinctive content already available on the broadcaster’s website such as features and analysis, reports from correspondents around the world and a wide range of live and on-demand audio and video content.
Users will be able to personalise their news experience and more features will be added throughout the year.
A BBC Sport application will launch on the iPhone in time for the 2010 World Cup with live match experience at the heart of the application.
For the World Cup, football fans will be able to access live match video whenever it's being broadcast on TV by the broadcaster and on-demand clips of every goal scored in the tournament.
Users will also be able to enjoy more of the broadcaster’s other unique content on mobile, such as 5 Live, authored live text commentaries from the Corporation’s presenters and blogs. Later in the year, the broadcaster will create even more value from its sports rights, by adding Formula 1 and coverage of other sports
Mobile IQ was chosen following a competitive pitch involving 20-plus mobile application vendors. Selection criteria hinged on the ability to develop a creative and intuitive iPhone experience.
Mobile IQ has a distinguished pedigree in helping content providers mobilise their content, having developed mobile apps and mobile websites for major brands such as Channel 4, Maxim and The Guardian - as well as niche publications such as the British Medical Journal.
Shaun Barriball, Managing Director of Mobile IQ, said: “BBC content is revered around the world. Our aim is to help the organisation reach wider audiences in new and compelling ways. The iPhone platform gives us an ideal canvas with which to deliver an entirely new consumer experience for news and sport."
Erik Huggers Director of Future Media & Technology BBC showed demos of the new applications during a keynote speech at Mobile World Congress earlier toda
About Mobile IQ
Mobile IQ helps publishers and media agencies take their content mobile in intelligent, engaging, profitable ways.
Its proprietary publishing hub enables content owners large and small to reach new audiences and make new revenue. Added with its ability to rapidly develop, integrated smartphone apps, Mobile IQ helps its customers stand out from the crowd.
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