Research by the UK’s fastest growing independent celebrity fashion website has found that a large amount of women would swap their relationship for a celebrity’s wardrobe.
In a new study by www.MyCelebrityFashion.co.uk of 1,206 women aged 18-30 it has been revealed that 34% of them would trade in their partner if it meant they could own Cheryl Cole’s wardrobe.
When asked which celebrity’s wardrobe they would swap their guy for, only 0.5% of participants chose Fearne Cotton’s wardrobe, whilst almost 20% opted for Lady Gaga’s style.
MyCelebrityFashion profiles the fashion of many celebrities including Cheryl Cole and has found an increase in interest for her contemporary yet classy style.
When asked why they liked Cheryl Cole’s style, the majority of participants, 52%, commented that they liked her strong Newcastle roots and background.
The top five celebrity wardrobes according to the participants, by the percentage who said they would swap their partner for them:
1. Cheryl Cole - 34%
2. Lady Gaga - 20%
3. Kate Moss – 8%
4. Dannii Minogue – 5%
5. Victoria Beckham – 4%
The bottom five:
1. Fearne Cotton – 0.5%
2. Katy Perry – 0.3%
3. Lindsay Lohan – 0.2%
4. Peaches Geldof – 0.1%
5. Madonna – 0.1%
With the importance of role models ever-important in the fashion industry, this study shows that the public are more likely to favour celebrities they can relate to such as Cheryl Cole, over Victoria Beckham who has recently declined in popularity on the site. However her other half David Beckham still remains a firm fashion icon, although he has less competition from the male fashion scene.
Speaking about these latest findings, Andy Barr, Marketing Director of MyCelebrityFashion.co.uk said:
“I think these results prove how important the role of celebrities in fashion has become, although I was surprised by the lengths women would go to achieve their dream wardrobe.“
“It’s fascinating to see that women would want to wear the more controversial clothing of stars such as Lady Gaga. The fashion industry is going through so many changes, I think the best way to find out about them is from celebrities.”
10 YETIS JOURNALIST TRIVIA QUIZ:
For a chance to win a prize, be the first to respond with the correct answer to the following question:
Q: What is the name of Cheryl Cole’s husband?
For more information, or to interview a member of the MCF team, please contact Shannon Haigh of 10 Yetis PR Agency on 01452 348 211 or firstname.lastname@example.org
MyCelebrityFashion and its studies have been featured in The Daily Mail, The Guardian, Glamour Magazine and more.
MyCelebrityFashion was named Website of the Week in WebUser magazine 07/08/08
MyCelebrityFashion was named Website of the Week by Tara Palmer-Tomkinson's www.3sacrowd.com website 08/08/08
MyCelebrityFashion is the first UK site dedicated to listing celebrities and where you can steal their style of clothing, including Kate Moss, Sienna Miller, Victoria Beckham, Agyness Deyn, Cheryl Cole and others
The site lists the latest discounts and offers across a number of big name brands including Armani, Gucci, Ralph Lauren, Tommy Hilfiger etc
Large high street retail outlets such as House of Fraser, Schuh, Laura Ashley, Miss Selfridge, Marks and Spencer, Wallis and Faith have their ranges and latest fashion items listed on the site
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