PRESS RELEASE TEXT:
Natalie Godsell or Laura Allen
Brands2Life 020 7592 1200 firstname.lastname@example.org
A Remote for Everyone: Logitech Harmony 300i Remote Unveiled
New Harmony Replaces Four Remotes, Features Improved Web-based Setup
London. — March 31, 2010 — Logitech (SIX: LOGN) (NASDAQ: LOGI) today announced that it is bringing the benefits of the award-winning line of Harmony® remotes to people who have simpler home-entertainment needs. The new Logitech® Harmony® 300i Remote is simple to set up, replaces up to four other remotes, including Sky and Freeview, and gives you better control of what’s attached to your TV with the touch of one button.
“Most universal remotes have a bad reputation for being hard to program and, as a result, you still use more than one remote to control the devices you own,” said Ashish Arora, vice president and general manager of Logitech’s digital home group. “With the Harmony 300i, we wanted to deliver the Harmony remote promise of one remote to control your entertainment system to everyone. No more excuses — it’s time to get rid of the stack of remotes on your coffee table and simplify your home entertainment experience.”
Logitech’s research found that more than one-third of the 75 million European and U.S. households who have tried programming a universal remote had been dissatisfied with the process. But the Logitech Harmony 300i Remote is different. With a refreshed Web-based setup designed exclusively for Logitech’s newest remote, all you have to do is connect the remote to your computer, go to www.myharmony.com, tell us what devices you’re using and we’ll do the rest. In just a few simple steps you can have full control of your
Plus, your Harmony 300i remote will never be out of date. Logitech’s remotes are powered by an online device library that covers more brands than any other remote, including more than 225,000 devices from more than 5,000 brands — and the list grows every day. Whether you have an ageing VCR or a brand new Blu-ray™ player, you can be confident your Harmony remote will control the Infra Red devices you have.
Once you set up your remote, you can get to your entertainment fast with just one button press. The Watch TV button will turn on your TV and cable box in seconds — no additional remotes needed. The buttons are placed for easy reach, sculpted so your fingers can naturally find the right commands and grouped by how you’ll use them. For example, the buttons for controlling your DVD player are all grouped together. There’s even a set of programmable buttons that you can use to jump right to your favourite channels or use for custom control.
“If you're looking to replace a lost or broken remote, with the Harmony 300i remote you get the Logitech Harmony promise at an affordable price,” said Yehia Oweiss, Regional Director, Logitech UK & Ireland. “With a Logitech Harmony remote, no matter who picks up the remote, with the push of one button, they can be watching their favourite TV show without hassle.”
The Harmony 300i joins the ever expanding line of Harmony remotes, an award-winning family that includes the Logitech® Harmony® 700 Remote — which controls up to six devices and is rechargeable — and the flagship Logitech® Harmony® One with its stunning touch-screen display.
Pricing and Availability
The Logitech Harmony 300i is expected to be available in the UK beginning in April for a suggested retail price of £29.99 inc VAT. The Logitech Harmony 700 Remote and the Logitech Harmony One Remote are available now worldwide for a suggested retail price of £99 and £169 inc VAT, respectively. Additional information on the entire Harmony remote line is available at www.logitech.com/harmony.
Logitech is a world leader in personal peripherals, driving innovation in PC navigation, Internet communications, digital music, home-entertainment control, gaming and wireless devices. Founded in 1981, Logitech International is a Swiss public company traded on the SIX Swiss Exchange (LOGN) and on the Nasdaq Global Select Market (LOGI).
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Logitech, the Logitech logo, and other Logitech marks are registered in Switzerland and other countries. All other trademarks are the property of their respective owners. For more information about Logitech and its products, visit the company’s Web site at www.logitech.com.
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