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Mirror Football iPhone App

Mirrorfootball.co.uk has this week entered the mobile market with the launch of its new iPhone app.

The launch of the app, which will have a one-off price of £1.19, will bring the Mirror’s specialist, standalone football website to a new audience of iPhone users.

Building on the success of the Mirrorfootball.co.uk website, the app allows users to personalise their homepage with a bookmark for their chosen Premier League club.

It will also offer extensive photo and video-led content, club-specific news and live match-trackers for up-to-the-minute results.

As well as having instant access to a 24/7 news service and a wealth of exclusive daily opinion pieces from some of the best writers and names in the game users will also be able to comment on articles, send them on to friends and publish to Twitter and Facebook.

Rick Gleave, Head of Interactive and Mobile, Trinity Mirror, said: “We’re really excited to be launching our Mirror Football App. It condenses Mirrorfootball.co.uk’s extensive content into what will work best for consumption on iPhone or iPod touch and it offers users a level of interactivity around video, social media, comments and wealth of content that competitors’ apps simply can’t match.”

ENDS

Notes to Editors:

Mirrorfootball.co.uk was launched in August 2009 to become the Daily Mirror and Sunday Mirror's specialist football site.

As well as providing a 24/7 news service and a wealth of exclusive daily opinion pieces from some of the best writers and names in the game (Mark Lawrenson, Stan Collymore, Robbie Savage, Oliver Holt, Martin Lipton), the site also utilises the Daily Mirror's history and heritage, not to mention over 100 years'-worth of amazing photography, to put together unique archive articles on a whole host of football legends.

Mirror Football is the first national newspaper sports desk on the web, with reporters filing live from matches and press conferences, breaking exclusive stories online first, joining the football debate via blogs and Twitter and providing video and audio previews and reports from big domestic, European and international matches.

Rich Ellis
Trinity Mirror plc
rich.ellis@trinitymirror.com
Tel: 020 7510 6609

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