Injectables lead the way in augmentation procedures
THE SYRINGE is replacing the scalpel for many seeking to regain their youthful bloom, defy the signs of ageing or simply enhance the natural beauty they already possess.
With demand for quick, easy and convenient aesthetic procedures spiralling, men and women who might previously have paid to go under the knife are now turning to injectable treatments to deliver excellent cosmetic results - at a fraction of the cost.
Dr Dan Dhunna, Medical Aesthetics Director at the recently opened Cawston Manor Clinic in Rugby, a London-style aesthetic treatment centre, said there had been a phenomenal rise in clients asking for Botox or dermal fillers - with good reason.
Injectables are less expensive than surgery, have little or no 'downtime' and offer effective, rapid cosmetic solutions which can be performed professionally yet simply and speedily.
Dr Dhunna explained: "For people wanting fast results with little or no recovery time then injectables are perfect. Treatments can be carried out quickly, improvements are often seen immediately and there are no telltale scars to worry about.
"Surgical procedures such as facelifts are long and complicated and recovery can be slow. They also carry the obvious risks associated with any surgical operation.
"If people aren't ready to take those risks or they feel they do not need such drastic action then injectables can be more appealing. Opting for the needle rather than the knife is a much less invasive option but can still provide superior results with fillers such as Sculptra lasting for up to three years.”
The Cawston Manor Clinic offers a wide portfolio of non-surgical treatments, all carried out by Dr Dhunna, who has extensive experience in dermatology and cosmetic procedures.
Lines and furrows can be smoothed and softened by Botox or fillers such as Restylane, Juvederm Ultra which can last up to 12 months and offers a smoother more natural result than traditional hyaluronic acid fillers, and the revolutionary Sculptra, labelled a liquid facelift, which restores facial volume, resulting in younger, plumper, fresher looking skin.
Sculptra is fast becoming a favourite among those seeking a quick but enduring fix as it can last for up to three years, and like Juvederm, it has received approval from the respected FDA – the United States Food and Drug Administration which rubber stamps it’s safety and efficacy.
And it’s not just the face which can benefit from injectables. The hands, most often neglected in terms of anti-ageing prevention but one of the first areas to give away the truth of advancing years, can be treated with the filler Radiesse which plumps and smoothes for up to 18 months.
As well as providing effective wrinkle reduction, fillers can also be used to enhance features - most notably the lips. With a few simple injections clients can possess a full, sexy pout just like some of Hollywood’s hottest celebrities such as Angelina Jolie, Scarlett Johansson and Eva Mendes.
Injectables have advanced significantly in the last few years meaning formulations are safer and more effective than ever before. Results may last up to six months or more depending on the type of treatment and the client.
Dr Dhunna, a trainer in Botox and filler aesthetic procedures, said: "Everyone wants to look their best, to be seen as young and beautiful for as long as possible and with the latest injectables that desire can be achieved with little time or fuss."
Photograph of Dr. Dhunna available on request.
Editor’s Note: for further information contact Century Public Relations (Tel: 024 7622 8881).
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