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London 29th April - Mascus acquires a 60% shareholding in Swedish Marknadspriser i Sverige AB, the publisher of online service. The company offers price valuation services to Bank Association in Sweden, for the largest truck dealers in Sweden and automated online valuation tool for bank and insurance companies. Company’s net sales for 2009 were EUR 390 000. will become part of Mascus, and will further expands Mascus’ concept and product offering.

- The price valuation service developed by Marknadspriser i Sverige fits very well into Mascus’ product portfolio and future strategy to provide a global premium media. It is a very important area in the six industries Mascus is operating in, and our aim is to expand the price valuation service in all Mascus’ sectors in all countries, says Fredrik Larsson, Managing Director of Mascus.

Marknadspriser i Sverige AB is currently owned by the Swedish auction site KVD Bilauktioner AB (80%) and the Managing Director, Lennart Johansson (20%). Alma Media acquires now a 60 % holding and has an option to increase ownership to 100 % by the end of 2012.

Mascus is a worldwide marketplace for heavy machinery and transportation vehicles, which operates in the business areas of Construction, Agriculture, Transportation, Material Handling, Groundscare and Forestry. Products listed include used tractors , trailers, trucks, mini diggers, excavators. Mascus has local operations in 30 countries in four continents. The platform is available in 35 languages and serves the needs of customers in over 35 countries around the globe. Mascus is part of Alma Media’s Marketplaces segment.

For further information, please contact:

Fredrik Larsson, Managing Director, Mascus, tel. +358 10 665 2015
Raimo Mäkilä, Senior Vice President, Alma Media Corporation, Marketplaces, tel. +358 10 665 5802

Alma Media in brief

Alma Media is a profitable and internationally expanding company with a focus on the future of newspapers and online services. Its best known products are the Aamulehti, Iltalehti, Kauppalehti and

Alma Media’s net sales in 2009 totalled MEUR 307.8 with an operating margin of 13.5 per cent. The company's share (ALN1V) is listed in the NASDAX OMX Helsinki Exchange. Read more at

Notes for Editors:

Press materials and pictures:

General Press Inquiry:

For more information:

Polina Brachkov, Mascus Communication Manager,+ 358 50 381 49 45,

This press release was distributed by ResponseSource Press Release Wire on behalf of Mascus in the following categories: Men's Interest, Business & Finance, Media & Marketing, Farming & Animals, Transport & Logistics, for more information visit