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ImpulsePay Launches Age Verification Service for Online SMS Billing

Over eighteen content can now be safely sold online

London, 20th April 2010: ImpulsePay ( today announced the launch of its new age verification service for online content – meaning that content owners can now sell over eighteen content safe in the knowledge that the customer is old enough to purchase it. Using their mobile phone to pay for the content, similar to SMS billing, the purchaser has their age verified by the operator and is blocked from the purchase if they are not old enough.

Using ImpulsePay’s service the content owner, be they a blogger, website manager or even product manager, can be sure that any content that is targeted at over eighteens won’t be accessed by people too young to view it.

How it works:

– The content owner inserts an ImpulsePay 'Buy Now' button
– After clicking on that the purchaser enters their mobile phone number and is sent a secure PIN by SMS
– The PIN is then entered online and the operator checks the users's handset is registered to an 18+ user
– If the user is not registered as over eighteen then they are sent to a help page
– However, if the user is registered as over eighteen the transaction is completed and the website updates automatically and redirects to the content

This new age verification service will create opportunities for a variety of new online content and services to be provided. ImpulsePay’s service will appeal to gaming and other betting sites as, like SMS billing, the service is simple and easy to use and available to anyone with a mobile phone. However, the new age verification service will also allow certain films, games and music content to be safely sold, as well as other, more traditional 18+ content.

Previously credit card payment was the main way that a content owner could ensure proof of age. However, not everyone has a credit card and even for those that do, using their mobile phone to pay for content is seven and half (7.5) times quicker.

Recent research conducted by ImpulsePay calculated the number of keystrokes needed to make an online payment and found that most credit card payments required 120 keystrokes – while ImpulsePay requires only 16.

“This is the next step for us,” said Chris Newell, CEO of ImpulsePay. “Our service, which combines the benefits of Payforit and SMS billing, has proven to be really popular with a wide variety of content owners and website users. What we’re doing now is opening it up to all content providers. The age-verification service will allow content owners offering certain film or music clips, or games that are 18+ rated, as well as the betting and gaming sites, to accept mobile payments for their content or service.”

Newell continued, “The off-line world can easily see if a person is old enough to purchase over-eighteen content. We bring that peace of mind to the online world as well.”

ImpulsePay’s service is based on Payforit – the payment service supported by all licensed UK mobile operators. Using Payforit, ImpulsePay collects payment directly from the user’s mobile phone bill, or available credit if on PAYG, meaning anyone with a mobile phone can now buy content, make a donation or pay for a mobile application on their phone or online.

Just like SMS billing, the Payforit service works on any handset in the UK and across all networks. When accessed on mobile websites, users make a purchase in just one click, with no additional information that needs to be entered. Payforit allows simple hyperlinks to the payments page and once the transaction is complete, it returns the user to the relevant page to receive their content.

One of the advantages of ImpulsePay for content owners is how simple the service is to set up and use. Previously, online payments could only be completed using credit cards, SMS billing or a dedicated service such as PayPal. However, these methods often proved to be complicated to set up and cumbersome for many potential customers.

Another key advantage is that the mobile websites which use Payforit find that the revenue split is similar to the 70:30 model offered by Apple’s iPhone App Store, but works on both mobile and standard web sites.

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About ImpulsePay

ImpulsePay ( is an easy to use, mobile small payments service that provides a more efficient way for bloggers, content owners and developers to offer premium or additional content on a paid for basis. It can help to create a regular income for the content owner and enables every reader with a mobile phone to pay for the content.

Previously known as GoPayforit, ImpulsePay is backed by Interlinked, a mobile marketing company with seven years experience in the sector. Working with major international customers and partners, including Hillary Clinton’s Presidential campaign, Interlinked has successfully delivered millions of messages for over 50,000 campaigns.

Press Contact:

Patrick Smith
Joshua PR
+44 (0) 7734 600553

This press release was distributed by ResponseSource Press Release Wire on behalf of Joshua PR in the following categories: Men's Interest, Consumer Technology, Personal Finance, Media & Marketing, Retail & Fashion, Computing & Telecoms, for more information visit