We simply want to make it an easy, fun and engaging experience to vote, which will, we hope, encourage people to come back and voice their opinions
London, 28th April 2010
A new social website to engage young people in the electoral process, to allow them to keep tabs on their MPs and to enable them to exchange views is launched today.
Inspired by the general disillusionment of 16-34 year olds with the political process, votetub.com is a brand new online community aimed at giving a voice to young people. As MPs vote in the House, users are invited to vote online and can check if their MPs are voting and reflecting their own opinions. When the House is in recess, users are invited to vote on key topical issues. It will give an instant insight into the views of the key 16-34 year old age group.
The site is the brainchild of entrepreneurs Marcus Robinson and Kate Jaggar, who wanted to create a more socially relevant and stimulating social networking site which would address the apathy of young voters. Research shows that the 16 to 34 year old age group regularly vote in their millions on TV talent shows and yet remain impassive when it comes to politics, with less than half registered to vote at the upcoming General Election. votetub.com will be an independent voice for everyone to express their opinions in a simple, quick, effective and fun way.
Marcus Robinson explains, “Our trust in MPs is at a 26 year low and there seems to be an ever widening gap between what MPs do and what we think they should be doing. And yet when it comes to us voting for what really matters, our democratic process dictates that we periodically vote for these MPs who then represent us in Parliament. We make no judgment about the low turnout in elections, and we don’t find it surprising. We simply want to make it an easy, fun and engaging experience to vote, which will, we hope, encourage people to come back and voice their opinions on the things that really matter.”
Designed to be simple to use and inviting, votetub.com will regularly brief users on ‘hot’ issues, and present both sides of the argument in a straightforward debate guide. A simple ‘yes’ or ‘no’ click registers your vote and further debate on key issues will be encouraged through the lobby groups and virtual Parties that the site will shortly be launching.
As well promoting voting in the General Election, users will be encouraged to voice their opinions on the other issues that affect them, such as education, crime, housing or employment, as well as more lighthearted topics. Users can create their own profile (their ‘tub’) which will show their voting history, and be connected to other like-minded votetubbers. As you vote, the site will compare what you think with what others think and with what your MP thinks. Feedback is then provided by votetub.com on whether your MP represents the majority view where you live, and on whether the government is in touch with what real people are thinking.
votetub.com has no political affiliation or aspiration. However, it hopes to create a real influence on the House, with enough debate and opinion taking place on the site to encourage MPs to ‘check the temperature’ in the votetub before they vote on key issues, and for topics suggested by votetub.com users to be debated in the house. Before and after the General Election, votetub.com will invite party leaders to visit the site, engage with users and elicit their opinions on key issues.
Kate Jaggar says, “One of the most exciting things about the site is that it offers a completely new way of social networking. Rather than being connected through people they might vaguely know, votetub.com users will be connected to each through their views and opinions. We will connect users with other likeminded individuals and enable and encourage forum discussion and virtual parties. This has the potential to create a hugely influential group of young people who will demand to be listened to by MPs.”
votetub.com also has a unique approach to how it will use the personal data of its subscribers. The site is a co-operative where all members have a say in how it is run and where all personal data remains the property of the user. Data is entrusted to votetub, is jealously guarded, and is used only under licence from the user. Where licence is given, users will share in any profits that are made by votetub in using their data. Not only does your vote count – but it pays to vote on votetub.com!
votetub.com will put you in control of where and how your voice is heard. So jump into the hot tub and start the debate!
For further information please contact:
TM-Media 07789 485 372
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