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Industry Veteran Boosts GreenRoad Management Team

London, April 28th, 2010 – GreenRoad, a leader in driver safety and fuel efficiency, today announced that Michael Gwilt has joined GreenRoad EMEA as sales director. Michael will take responsibility for new business development to large corporations as well as developing new partner channels in the UK and Europe.

Michael has 28 years experience in the automotive and transit industries including the leasing and fleet management sector for company vehicles. Most recently, he was managing director of DriveCam Inc. for Europe. Prior to that he was CEO of Fleet Logistics International, a supplier management and consultancy company providing integrated sourcing and fleet management solutions to companies across Europe.

Before this, Michael worked in the UK with ARRIVA plc where his career included senior positions in the finance division culminating with him joining the main board and becoming group managing director.

Michael Gwilt will be reporting to Aidan Rowsome, GreenRoad EMEA general manager. Aidan Rowsome commented, “With a track record second-to-none, Michael brings a high degree of expertise to our team as both an entrepreneur and a senior executive. As our client base and operations expand, Michael will spearhead our initiatives to ensure we continue to innovate and deliver to the high standard of service that our customers expect.”


GreenRoad is the leading innovator in driver safety and efficiency through real-time in-vehicle feedback and comprehensive visibility into those maneuvers which most impact safe driving, fuel efficiency and emissions. The GreenRoad 360 service combines real-time, driver coaching with Web-based applications that continuously rate driving skills for all types of vehicles, including trucks, buses, vans, and cars. Fleet management and risk and safety professionals gain new insight into driving behavior and have the tools they need to help drivers achieve measurable safety and fuel-efficiency goals. UK customers include FirstGroup, PHS Datashred, Staffordshire County Council and Balfour Beatty Utility Solutions.

The company is headquartered in Redwood Shores, Calif., with sales offices throughout the U.S. and UK and an R&D Center in Israel. Investors include Benchmark Capital, Virgin Green Fund, Amadeus Capital Partners, Balderton Capital, DAG Ventures and Generation Investment Management. For more information, visit


Rachel Postlethwaite
Breakaway Communications for GreenRoad
+44 7949 883636

This press release was distributed by ResponseSource Press Release Wire on behalf of Breakaway Communications in the following categories: Environment & Nature, Business & Finance, Transport & Logistics, for more information visit