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Unlike many of its competitors, Pure Holiday Homes is constantly thinking of new ways to provide optimum rental returns to its registered homeowners.

Pure Holiday Homes on ITV 1

"Unlike many of its competitors, Pure Holiday Homes is constantly thinking of new ways to provide optimum rental returns to its registered homeowners." As a result, from 4th - 9th May Pure Holiday Homes will feature daily on This Morning television programme, giving away to one lucky viewer the chance for an all expenses paid holiday for four to a stunning five star property in Antigua, worth over £15,000*.

Gaining exposure to 9 million views across the six day promotion, Pure Holiday Homes is now firmly establishing itself as one of the UK’s top holiday home rental portals.

Upon its launch in the autumn of 2009, Pure Holiday Homes promised to invest heavily in innovative and widespread marketing strategies, targeting real UK holidaymakers. Along with the weekly exposure to millions of consumers achieved by its PR coverage, printed and online advertising and natural search visibility, the competition giveaway with This Morning illustrates Pure Holiday Homes' firm commitment to its owners.

One of the UK's most popular daytime television programmes, This Morning is viewed by 1.5 million people every day, all seeing the Pure Holiday Homes competition promo repeated throughout the day. In addition, Pure Holiday Homes will also be featured on the dedicated This Morning webpage, which enjoys over 1 million monthly visitors.

“It’s not just about looking at what our competitors do on the marketing and trying to do similar initiatives just as well if not a little better. Pure Holiday Homes is about exploring and investing in as many different avenues as possible to provide exposure to holidaymakers and therefore rental revenue for our owners. Too many rental sites are happy to rest on their laurels, at Pure Holiday Homes we like to innovate, not imitate.” comments Sean Collins, Joint CEO of

The competition giveaway that will be featured on This Morning is for four adults flying business class to Villa Nicobar in Antigua. Located in the exclusive Galley Bay, Villa Nicobar is one of the latest ultra luxury villas in Antigua. Visually stunning and modern throughout, the villa's prime location offers spectacular, uninterrupted views of the Caribbean Sea and beaches.

Along with accommodation and flights, the lucky winners will also enjoy £10,000 spending money, all food and drink included plus boat rides, sailing trips, a helicopter tour and spa treatments.

Pure Holiday Homes currently features over 5,300 homes and the number of properties is expected to grow to 30,000 by the end of 2010. The website offers the perfect solution to both holidaymakers searching for that perfect holiday rental and homeowners looking for a cost effective route to the market for a modest subscription fee of just £150. Even at £150, the listing price of Pure Holiday Homes is approximately half that of the more established companies in this sector.

In addition to a revolutionary new search function, Pure Holiday Homes offers holidaymakers up to 20 images to view, printable brochures of each home and also unique to their website, videos of properties and a multi enquiry mechanism meaning visitors can send the same enquiry to a maximum of 10 properties.

For more information please visit


For further press information please contact Elena Black on Tel: 07773 371880 or Email:

This press release was distributed by ResponseSource Press Release Wire on behalf of in the following categories: Travel, Construction & Property, for more information visit