Skip navigation
Skip navigation
You are using an outdated browser. Please upgrade your browser.

The Apple iPad may not have yet officially launched in the UK, but that isn't stopping the device from performing better for retailers than the iPhone.

Despite having not being released in the UK yet, an initial like-for-like comparison of conversion rates of visitors to buyers has revealed that the iPad is going to be a much more effective online buying platform than the iPhone.

The UK's leading takeaway website,, analysed the operating systems people use to order takeaway food through, and discovered that despite the fact that the Apple iPad has not yet been released in the UK; hundreds of owners are already using the device to order takeaway food online and its sales conversion rate is much higher than iPhone users.

The company's statistics show that, on average, iPad sales conversions are running at 1 in 3, 34.9%, of browsers ordering, yet iPhone sales conversions are running at 7.64%. The iPod Touch browser to buyer conversion rate stands at 10.62%.

Just-Eat service more than 45,000 meal orders in any given 24 hour period, and has decided to release the information regarding the operating systems people use to access the Just-Eat website from, in order to show the potential of the iPad with regards to online retail.

The iPhone accounts for ten times more traffic to the site than the Android operating system, Symbian Operating System or RIM's BlackBerry browser, whilst twice as many people use the PlayStation 3 browser to access the website when compared to the Nintendo Wii.

Here are the top methods users of use to access the website, not including access through Windows or a Mac.

1. iPhone - 58.7%
2. Linux - 11.54%
3. iPod Touch - 7.64%
4. SymbianOS - 5.85%
5. Android - 5.85%
6. BlackBerry - 5.04%
7. Playstation 3 - 2.11%
8. Nintendo Wii - 0.98%
9. Sony - 0.81%
10. Samsung - 0.65%
11. iPad - 0.49%
12. Nokia - 0.16%
13. LG - 0.16%

David Buttress, Managing Director of had the following to say,

"As soon as the iPad was announced, we were quietly confident that it would be an online retail game changer, as its simplicity and hassle-free design lend nicely to browsing whilst sat in front of the TV, often the time consumers are most likely to buy or order online.

"The device hasn't even launched in the UK yet and we've already seen more site traffic via the iPad than via established web-ready portable devices such as the Sony PSP."

He continued,

"More than 40,000 people access our website every month using the iPhone web browser, and we fully expect the iPad to exceed this after launching at the end of this month. We are extremely excited about the potential of the iPad, especially after this great start, and truly believe it will be a huge sales driver for many retail outlets online, including ours."


For further information, or to speak to Just-Eat, please contact Gabrielle Lofthouse, of 10 Yetis PR Agency on 01452 348 211, or on Twitter @Gabriella_PRowl


Just-Eat was listed in the TechCrunch Europe Top 100 Index 2010

Just-Eat was founded in Denmark in 2000

Just-Eat services 40,000 meals a day

Just-Eat have received and dealt with more than 7,000,000 meal orders

Just-Eat has 4800 takeaway restaurants signed up to its UK site and uses its patented Just-Eat technology to offer a seamless on-line ordering service including latest menus.

This press release was distributed by ResponseSource Press Release Wire on behalf of 10 Yetis PR and Marketing in the following categories: Consumer Technology, for more information visit