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• The trend to outsource data centre space continues, but financial savings are being achieved at the cost of technical expertise

London, UK – 7th June 2010: Sentrum (, a specialist in data centre solutions, has today released brand new research findings which indicate that the economic upheaval of 2009 will continue to drive changes across the data centre industry in the near and medium term.

The report, the third in the series, entitled The Power Struggle, was commissioned by Sentrum with the objective to investigate ongoing data centre developments and the attitude towards them within large UK organisations in the wake of the global downturn.

“The past 12 months have brought turbulent times with respect to the data centre market, not least in terms of location and ownership,” said Andy Ruhan, CEO at Sentrum. “And these most recent findings certainly indicate that the industry needs to remain braced for further changes.”

When gauging how far into the future people’s current data centre facilities will last them, the research shows that 78% of senior IT managers and executive officers were of the opinion that current data centre facilities would no longer meet their needs at some time during the next five years, whilst 38% expected this to happen sometime in the next three years. Given the financial constraints imposed on many IT departments it was perhaps of little or no surprise to find that 71% questioned said that top of the list of incentives for them to change is to move for a better deal on costs.

Most of the senior decision makers questioned (65% of CIOs and/or director-level respondents) would change their data centre operator if better energy efficiencies could be achieved, and this was equally as important to them as cost and service. In fact, those who already outsource seem quite ready to switch from one data centre operator to another, and although there has been a drop in the number of companies that outsource data centre space requirements (67% in 2010 compared to 85% in 2009), the numbers are still well above where they were in 2008 (just 43%) demonstrating that despite the recent slowdown there still remains a clear trend to outsource some or all data centre facilities.

Of the 32% that still do not outsource any data centre space requirements, 13% have plans to do so in the future and it seems that issues of capacity (cited by 43%) and better energy efficiency (mentioned by 40%) are the primary business drivers.

“Not too surprisingly given the business challenges of the past year, most respondents are looking for a better deal, but 68% also stated that they would change operators for improved service,” adds Ruhan. “This raises a huge concern for me over the quality of the data centre provision that they have and are looking to secure. The fact that only 21% cited that their decision to switch providers would be based on securing greater expertise and improved guidance from a new supplier suggests a level of short-sightedness exists that will need to be addressed within three years.”

About the Research
The report was commissioned by Sentrum and undertaken by Dynamic Markets Limited. It details quantitative research with IT professionals in organisations across the UK. A total of 100 interviews were collected with senior IT professionals across a wide variety of industry sectors and in large organisations with 250 or more employees. All respondents confirmed prior to interview that they were an IT professional responsible for the company’s data centres from an operational and/or strategic perspective. Responses, where relevant, have been compared with research results collated in 2008 and 2009.

About Sentrum
Specialists in the design, build and management of bespoke data centre solutions

Founded in 2005, Sentrum has a portfolio of five facilities around London (Camberley, Sutton, Watford, Woking & Hayes) a sixth in Rugby comprising in excess of 1.2 million sq ft of technical space and a seventh in Guernsey. Sentrum was the first data centre operator to offer truly flexible facilities, with dedicated plant for every data suite. Tailor-made to each individual client’s specific needs - from the size of the data suite through to the power configuration and level of resilience -Sentrum offers clients practical, cost-effective solutions which maximise usage of technical space and meet mission critical business requirements. The Sentrum team is comprised entirely of data centre and property development professionals. The two principals alone have built out several million square feet of data centre space to date.

For more information please contact:
Gary Marshall
maillot jaune communications
tel: +44 (0)1252 761446

This press release was distributed by ResponseSource Press Release Wire on behalf of Maillot Jaune Communications in the following categories: Business & Finance, Computing & Telecoms, for more information visit