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Leading European print management company debates how energy efficiency is becoming less about ‘ticking the green box’, and more about ROI

7th June, 2010: Doxense UK Ltd, a European leader in print management solutions, announced at a recent Green Roundtable that the perception of corporate sustainability and energy efficiency savings is changing amongst blue chip organisations, as they become more focused on the financial benefits and prioritisation during an uncertain economy.

Doxense was a key figure at the ‘Making Sustainability a Corporate Game-Changer’ Roundtable, which was hosted by Kyocera Mita and C8 Consulting in London recently. It was amongst a host of sustainability experts from organisations such as, BCS, The Chartered Institute for IT, Digital Surface Research, Henley Business School, Microsoft, Cambium, Doxense, Gillamor Stephens, CIPFA, 10:10, Reading Borough Council, IBM, ecoXchange, Carbon Trust, Capgemini, and the Crichton Carbon Centre.

Lee Schofield, UK Country Manager, Doxense UK Ltd discussed how there is increasing pressure on organisations to be awarded the all important green tick, particularly in light of the new Carbon Reduction Commitment (CRC) regulations that came into place in April this year.

“Many organisations want to be and are under pressure to be environmentally friendly, but are unaware of the technology that can be implemented to achieve this. And, more often than not they put these notions to one side until ‘next month’. The big issue is that we’re not letting customers know that there is actually tactical technology already in the market place that they can deploy straight away, and how using this technology can benefit them.

“A lot of conversations that we have often start by talking about green issues because the customer wants to save the 20 tonnes of waste paper they produce every month, but once they become more aware of the return on investment and the fiscal benefits of being more efficient, then it becomes a financial conversation and the green tick is just a bonus.”

With 20 percent of all printed material being thrown away without ever being read , up to 3 percent of a business’s revenue spent on printing and over 30 percent of calls to the helpdesk being print related, Schofield says it’s no surprise that a lot of IT departments are now looking at virtualisation, consolidations and print management services to improve their carbon footprint.

He described how printing budgets represent between 3 and 5 percent of annual sales and the average UK customer with 1,000 users will print over 7.8 million pages in a 12 month period – which is a lot of printing and the revenue implications for organisations if this is not managed effectively.

He added however that despite increased awareness and the changing perception of energy efficiency there is still reluctance amongst some organisations to engage in green products that can deliver substantial cost savings, there is a need for customers to be able to engage in energy efficiency on a practical level.

“It all boils down to priority, a lot of people don’t understand the art of possible or the relation energy savings has to cold hard cash, and so it falls to the bottom of the agenda. Interestingly when the customer makes the connection between cost efficiency and the money they will actually be saving, then that responsibility and priority starts to happen. It’s our job to engage with customers to help them make those connections and be able to talk to them about what technology can be implemented to help.”

To find out more about Doxense or to download Doxense’s ‘True Cost of Printing’ white paper, please visit the website: www.doxense.com. To contact the UK team please call Lee Schofield on: +44 (0) 207 664 8879 or via email at: lee.schofield@doxense.com

-Ends-

Notes to the editors:

About Doxense

Doxense, a 100 percent subsidiary of the Archimed group, is the publisher of the Watchdoc range of software dedicated to print management. It provides its expertise to the fifty certified partners responsible for marketing and supporting the solution with private and public enterprises. With relations with the largest equipment constructors (such as Xerox, Ricoh, Lexmark, Dell and Kyocera), Doxense has a presence in the main European areas.

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IDC “RoI Focus Shifts to Imaging and Output Infrastructure” – January 2004

For further information:

Bridgette Dewar
C8 Consulting Ltd for Doxense UK Ltd
+44 (0) 7788 866946 / +44 (0) 118 9001134
bridgette@c8consulting.co.uk

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