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Cambridge UK, 10 June, 2010 — iTrinegy, the Networked Application Performance Lifecycle™ experts, announces an enhanced HTTP media monitoring module for its AppQoS networked application monitoring technology, enabling organisations to identify which users are watching streaming media over their network - an activity that could be illegal if no TV licence is obtained for viewing at the premises!

The AppQoS product range now offers deep packet inspection so that network managers and security specialists can clearly identify the type of media being accessed over their network. The captured viewing information is presented in either a tabular or graphical format to show which IP addresses (and therefore, which users) are viewing a particular type of media (e.g. streaming media/online TV) and the web sites they are visiting to stream this data.

“With the World Cup imminent we believe the availability of this latest update is timely. Many British football fans plan to watch the World Cup online at work. What they and their employers may not realise is that if they choose to use computers provided by the business, they may be in breach of TV Licensing regulations”, says Frank Puranik, Product Director at iTrinegy.

The reason why companies may, inadvertently be falling foul of TV licensing laws is because the TV Licensing Agency advises that “...if your staff or customers watch television programmes as they are being shown on TV, including live World Cup games, then your organization needs to be covered by a TV licence. This is the case whether they use a laptop, computer, TV set, mobile or any other device owned by your business”.

However, if employees watch television programmes at work as they’re being shown on television using their own devices, and they haven’t connected them to the mains or an aerial, then they’re covered by their own home TV Licence, if they have one.

Frank said “The quickest way to ensure an organisation doesn’t fall foul of this regulation is to either buy a licence or impose a blanket ban on anyone watching TV while at work. Either way, if you are an owner, director or manager you need to know what is being accessed over your company’s network in case, at worst, it is illegal or more innocently (but probably, more significantly) impacting the performance of other networked applications. AppQoS gives you that visibility.”

Example of how AppQoS is being deployed to police network activity includes a major multi-national company that uses the product to monitor traffic over one of its major 34 MB links in order to enforce its strict “essential use only” policy and a UK SMB is using the tools to keep their expensive bandwidth usage under control.

Frank concludes “More generally, companies don’t all have the same policies regarding what their staff can and cannot access, but it’s smart to know exactly what traffic is travelling over the network to identify if non-essential activity such as watching TV or updating Facebook is having a detrimental effect on other business-critical applications running over networks”.

A full explanation regarding TV Licensing at business premises can be found at the agency’s web site

iTrinegy Products:

Network Emulation Products

iTrinegy’s Network Emulator (INE) family of products recreates a wide variety of network characteristics that enable companies to develop and test their applications before roll-out.

Networked Application Performance Monitoring Products

iTrinegy’s AppQoS Application Performance Monitoring products have enabled many companies to identify, in real time, the causes of poor applications and network performance. AppQoS can be delivered as a pre-installed rack-mount appliance or on a Live CD that can be used to transform standard laptops, PCs or servers into sophisticated monitoring devices.

About iTrinegy

iTrinegy develops products that enable organizations to address the whole Networked Application Performance Lifecycle ™ from initial design & development, through testing, QA, to production rollout and ongoing performance monitoring. Many leading organizations deploy iTrinegy technology including Alcatel, Aviva, Slimming World, EDS, General Dynamics, IBM, Lockheed Martin, Raytheon, Thomson Reuters, Home Office, Schlumberger, Starbucks, Sun Microsystems and Unisys. iTrinegy is headquartered in the UK with offices in the USA together with a select network of specialist resellers. For more information, please visit

Debra Wilkins
PR Manager 07769 677073

This press release was distributed by ResponseSource Press Release Wire on behalf of iTrinegy in the following categories: Consumer Technology, Business & Finance, Computing & Telecoms, for more information visit