Date: June 15, 2010
More than a quarter of people who use professional social networks in the UK say they have found a job through them.
A survey of more than 1,800 people across Europe (Italy, Spain, France and the UK) who use Viadeo, one of the largest networks in the world, reveals just how important such services have become in developing a career.
Four out of every 10 people said they had secured a job interview using a professional social network, such as Viadeo or LinkedIn, with a better than 50% strike rate for success across Europe. In the UK the strike rate for success was 67%.
Viadeo also surveyed HR professionals (headhunters, in-house HR and recruiters) across Europe to find out just how they were using social networks to find new staff.
The survey illustrates the growing significance of professional social networking to the jobs market
In the UK it found that 1 in 4 recruiters had found and placed a candidate into a position directly from Viadeo and half had used Viadeo to successfully find candidates.
"What this survey shows unequivocally is that professional social networks can be used both to find work and, just as crucially, to be found by recruiters," said Viadeo CEO and co-founder Dan Serfaty. Viadeo has 6.8 million users in Europe and 30 million globally.
Viadeo is in 226 countries, across five continents and covers 322 separate industries, making it the broadest reaching professional social network in the world.
"More than 70% of our members are middle and senior management, so in effect Viadeo is a killer application for doing business or finding business,” said Mr Serfaty.
When looking for a job, 71.3% of users surveyed said they found social networking sites more valuable than job listings boards online and offline. 95.5 % said they believed professional social networks such as Viadeo and LinkedIn were more valuable than other services, such as Facebook and Twitter, when it comes to finding a job.
In the UK, 82.1 % of HR professionals said they used Viadeo and other sites as a business development tool, while 64.5% of users across Europe said they believed social networks were a good way to generate business leads.
Mr Serfaty said: "Using professional social networking boosts your chances of not just finding work, but also your career within an organisation. Social networks like Viadeo are now a fundamental part of a professional's career tool kit."
He added: "It's clear that professionals should pay attention to their business social network profile - because other people are definitely paying attention to it.
"The process is simply more fit for recruitment in the 21st Century - from highlighting your career successes, networking with colleagues and peers on forums, to setting up job alerts, searching for positions and researching potential career moves, Viadeo, for example, is a whole armory for professionals who want to take advantage of the networked age in a time and cost effective way."
The survey revealed that 9 recruiters out of 10 across Europe were likely to recommend Viadeo to peers both in and outside their organisation.
Founded in June 2004, Viadeo quickly established itself as an essential tool for professional networking in Europe and beyond. Since then, Viadeo is used by those who want to increase their business opportunities (to discover new clients, staff and business partners), enhance their visibility and their online reputation, and manage and develop their network of professional contacts.
Viadeo’s over 30 million members globally, consist of business owners, entrepreneurs and managers from a diverse range of businesses both start-up and well established. Based in Paris (head office), Viadeo also has offices and teams in the UK (London), Spain (Madrid and Barcelona), Italy (Milan), China (Beijing), India (New Delhi), Mexico (Mexico City) and Montreal (Canada). The Company employs 200 staff worldwide. For more information, please visit us on the Web at www.viadeo.com.
For further information please contact Toby Moore:
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