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London, 23rd June 2010 – Leading UK ISP, Easynet Connect saw a 226% boost in Internet traffic during the first England game of this year’s tournament to be played during office hours, proving that workers are using the Internet to follow the games at work, with many using high bandwidth video streaming services. These statistics follow Easynet Connect’s warnings to businesses that their web connections could be brought to a crawl by workers watching the games online.

Key stats:
• An increase of 226% compared to the day’s average data download rates
• A 114% boost in traffic following kick-off compared to pre-match traffic levels (between 09:00 and 14:00)
• 73% boost in download traffic on its network compared with maximum downloading traffic during the same period the previous week

Chris Stening, MD of Easynet Connect, explains:

“As the first England game to take place during work hours, this afternoon’s match between England and Slovenia was the biggest test for businesses’ internet connections so far. The data from our own network shows that streaming the game at work was a popular choice this afternoon, pushing many business connections to their limits. With 81% of UK small businesses saying they are unable to cope for longer than a day without the Internet, such a surge in activity has to be closely managed – not only must a business’s connection be reliable but it must also be 100% secure, with firewalls and web filtering if needed. We don’t expect our customers to experience any major impact on their connectivity, but any business not on full business-grade internet connectivity is likely to experience significant disruptions.”

“While the World Cup may be over in a few weeks, the challenge that video streaming services, particularly of major sporting events pose to UK businesses won’t go away. With Wimbledon just ramping up, the summer of sport has only just begun. Businesses need to ensure that non-work related video streaming does not interfere with their ability to deliver their core services. We urge businesses to seek out the tools necessary to manage their Internet connections more closely.”

About the Easynet network
• Stats provided are for Easynet’s UK network

Key Facts/Highlights:

Official FIFA World Cup fixture list

 SME, Easynet Connect, Fibre, broadband, economic growth, Internet bandwidth, cloud computing, online business, world cup, media streaming

Social media
 Follow us on Twitter: @easynetconnect
 Join us on LinkedIn: Easynet Connect
 Visit our YouTube channel: Easynet Connect

About Easynet Connect

Easynet Connect is a leading provider of quality connectivity and internet access for small to medium size businesses.

Established in 1994 and part of BSkyB Group, Easynet Connect is one of the largest networks in the UK with 6030km of fibre and last mile access to more than 70% of UK businesses via a network of more than 1,200 unbundled exchanges.

Easynet Connect is the first ISP to launch a reliable fixed-rate 100 Mbps fibre service across London, as well as being the first in the UK to have provided DSL services over an unbundled local loop and has pioneered managed LLU services for business. Easynet Connect’s services range from business class ADSL and SDSL through to high-quality, leased line equivalent and Ethernet based services. Our SDSL coverage is currently the most extensive in the UK.

We offer a range of uncontended symmetrical speeds up to 1Gbps, all backed by 24x7 UK-based network monitoring and customer support, 99.9% Service Level Guarantees and an enviable 95% First Time Fix rate.

Our 20-day installation pledge for some of our EtherStream and SureStream products is the shortest of the few installation pledges currently available on the market.

For more information visit or call 0800 053 1777

Media enquiries contact Linda Harris, 020 7032 5073 or Joseph Thomas, on 0207 592 1200.

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