Top girl band The Saturdays choose Ice-Watch to wear for their latest music video, Missing You
The Saturdays Missing You
Birmingham, England. 29th June, 2010. Top girls band The Saturdays have chosen their favourite colour silicon Ice-Watch to wear whilst filming the video for their new release, Missing You, which had its premiere on June 26th, with its first TV play around 1st July.
The Saturdays, Frankie Sandford, Mollie King, Vanessa White, Rochelle Wiseman, and Una Healy, have had massive chart success, with their debut album, Chasing Lights, producing four top 10 singles, with more top 10 hits coming from their second album Wordshaker.
According, the girls each have their own favourite colour and so Ice-Watch was a perfect choice for them to wear in the video. The silicon straps are also extremely comfortable, essential for the girls when performing their routines.” Frankie’s favourite Ice-Watch was the Purple “Sili” (silicon), Mollie chose the Yellow, Vanessa the White, Rochelle the Blue Sili, and Una was pretty in Pink.
Paul Harry, Sales and Marketing Director for Ice-Watch distributor Peers Hardy says, “We’re delighted that The Saturdays have chosen Ice-Watch to wear in what I’m sure will be their next huge hit video. As a young, vibrant and highly popular band, the association between The Saturdays and Ice-Watch is perfect. Although the brand has only been widely available in the UK for less than a year it has already caught the mood of the nation, with its bold colours and variety of styles. Its runaway success has led the brand to be shortlisted for the UK Jewellery Awards 2010 Watch Brand of the Year.”
Notes to editors. For more information, high resolution images or review samples of these, any of the Ice-Watch range, or any of the collections named below, please contact email@example.com, or telephone 07957 230333.
About Peers Hardy Ltd.
Peers Hardy is one of the UK’s leading specialist watch, clock, jewellery and consumer electronic groups. Not only is the company a major supplier of own label watches to many of the high streets fashion chains but they also boast an enviable portfolio of brands catering for all ages and tastes, including BCBG MaxAzria, Ted Baker, Kenneth Cole New York, Kahuna, Precision, and Ice-Watch.
Privately owned, the company was established in 1976 and has enjoyed consistent growth and remains financially strong. Peers Hardy is widely recognised for its excellent reputation within the industry with customers, suppliers and competitors.
The UK HQ is located in the West Midlands and provides a comprehensive base for In-House design, own label Sales, distribution and after sales service. There are also Sales Offices and Showrooms in Stokenchurch, Bucks and Hong Kong.
Peers Hardy works closely with its customers to achieve the quality standards that best fit their needs. These, along with Peers Hardy’s own rigorous standards, are then put into place with the company’s manufacturing partners. Conformance by the suppliers to these standards and all European legislation is assured by our Quality department (based in the UK and China) and our extensive Due Diligence programme.
For further information:
[Peers Hardy Ltd.\http://www.peershardy.co.uk]
Tel. 07957 230333
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