Leading online marketing agency, Propellernet has announced further growth of its travel portfolio with three business wins and a new recruit.
The Brighton-based agency is pleased to have been awarded the SEO campaigns for lowcostholidays.com and a further two TUI Specialist brands, Austravel and Travelmood, bringing its travel portfolio to eleven. All three join at a time when the agency, which won ‘Best Use of SEO’ at the recent Travel Marketing awards, and has been shortlisted for ‘Best Use of SEO’ for the Travolution awards, goes from strength-to-strength in developing its offering as an online expert for the travel industry.
Propellernet’s unique approach to SEO will boost the travel brands’ online presence, increase passenger numbers and reduce cost of sale. Their strategic approach combines technical analysis of the potential revenue from keywords to define priorities, with creative tactics to achieve editorially-gained links.
This approach has achieved industry award-winning online marketing campaigns, #1 positions in Google and a demonstrable increase in sales for travel clients.
Tim Clarke, Head of E-Commerce & Publishing at TUI Specialist Division, said “Propellernet consistently demonstrate that their strategic, integrated approach to SEO achieves results and positional increases. Travelmood and Austravel sit comfortably within their specialism in travel and will therefore benefit from the creative approach that has worked so well with our Sovereign and Jetsave brands to date.”
The six-strong team of online travel specialists has been joined by Business Development Consultant, Kimberley Butler, who brings a wealth of travel industry experience and contacts from her 14 years in travel media. Kimberley will be heading up the business development strategy for the travel team and developing Propellernet’s portfolio further.
Rachel Krish, Travel Team Account Director, said: “We are thrilled to have Kimberly on board to help further expand our specialism in travel. Our recent wins demonstrate the success we’ve achieved through our results-driven, innovative approach, and we look forward to working in this with way with new clients.”
On starting her new role Kimberly commented, “I am very excited to be expanding the travel portfolio for Propellernet as I see a real need in the travel industry for integrated online marketing strategies that deliver measurable results for clients.”
Notes to editors:
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Propellernet is one of the leading online marketing agencies in the UK according to New Media Age’s 2009 Marketing Services Guide. Founded in 2003, they have developed into a new breed of agency, pioneering an entirely unique and powerful performance based approach to engaging customers online and unlocking a brand’s revenue potential.
Bringing together analytical thinking with refreshing creativity, their diverse team deliver unique online marketing campaigns with outstanding results for clients. For more information visit: www.propellernet.co.uk or follow on the rocket on Twitter at www.twitter.com/Propellernet
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