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Sigma, the Italian supermarket group with over 2,000 stores, has successfully implemented electronic shelf labels from ZBD, the epaper for retail specialist, in its brand new β€˜Il Mondo della Frutta’ concept store in Boltiere near Bergamo, Italy. The project was undertaken by Proxima Centauri, a retail systems specialist, and ZBD’s VISION partner in Italy.

The retailer has introduced a mixed estate of ZBD’s epop (electronic point of purchase) displays within its delicatessen, meat and bakery departments. ZBD’s range of electronic shelf labels has been deployed with the larger displays (epop 300s and 500s) installed in the fresh departments, while the smaller epop 50 displays are being used in the chilled section.

Andrea Villani looks after the stores network for Consorzio Europa, Sigma’s distribution centre and said β€œThe ZBD solution is business critical to Sigma, as Italian law requires that all meat provenance information is displayed clearly and accurately, to avoid the risk of fines. As this information is subject to frequent change, the ZBD solution provides a reliable and labour saving solution. We selected ZBD’s epop range because they offered the best solution in terms of infrastructure, a fast roll out and a rapid return on investment.”

ZBD’s solution will help Sigma manage price promotions and food wastage within the delicatessen department, where there is also a requirement to display the ingredients in products. Price reductions can be displayed quickly, helping to reduce wastage.

Commenting on the project, Gianluca Pinoli, Sales Manager for Proxima Centauri, said, β€œSigma selected the ZBD solution because they recognised it as the market leader. Other retailers that have already successfully implemented the solution have commented on the fast implementation that they have enjoyed, in addition to its minimal requirements in terms of infrastructure, and the positive comments that they’ve received from store associates and customers.”

David Rogers, Sales & Marketing Director for ZBD, said, β€œSigma wanted a solution that offered attractive fully graphical displays with a multi-functional capability that would fit in with the contemporary look of the new store. The ZBD solution ticked all the boxes, and looks great now that it is fully installed.”

Future plans include the implementation of ZBD’s epop 50s, the smallest display in the range, throughout the store.


Notes for editors

About ZBD:
Formed in 2000 out of QinetiQ, ZBD is a pioneering company with its own R & D, full IPR and scalable manufacturing processes that enable it to deliver an epaper solution with practical commercial advantages for retailers.

ZBD is a leader in the design and supply of electronic shelf edge labels and associated software solutions for the retail industry. The company has developed the next generation of LCD, creating high-contrast bistability that requires no battery power to retain its image. Its range of epaper displays provides retailers with a total store solution and the ability to manage and update pricing, product and promotional information at point of purchase, dynamically.

For further information on ZBD, visit

Media contact:
Sarah Hool
Tel: +44 (0)1344 887 508 or +44 (0) 7753 573490 (mobile)|

ZBD Displays Ltd|Orchard Lea|Drift Road|Windsor|SL4 4RU|UK

This press release was distributed by ResponseSource Press Release Wire on behalf of ZBD Solutions in the following categories: Food & Drink, Business & Finance, Media & Marketing, Retail & Fashion, Computing & Telecoms, for more information visit