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By implementing smartFOCUS solutions, we will be able to respond faster to what clients need, based on more insightful analysis of customer behaviour.

-Leading independent retailer of rail tickets chooses smartFOCUS as a multi-channel marketing solution to maximise customer base value-

Bristol, UK – 5 July 2010 – smartFOCUS, a global provider of multi-channel marketing software, has been selected by thetrainline.com, the largest independent retailer of UK train tickets, to maximise customer value and improve its marketing activity by enhancing visibility of customer data.

thetrainline.com is the leading independent retailer of tickets for travel on UK train services and provides a rail business travel service directly to a number of blue chip corporates, travel management companies, and travel agents; both online and by telephone. With access to more than 293 million journey and fare combinations thetrainline.com has sold tickets to more than 8.4 million users since 1999.

thetrainline.com selected smartFOCUS's Intelligent Marketing solution to improve customer targeting and improve one-to-one communications across multiple channels in order to drive customer retention and revenue. To achieve this it needed a deeper insight of user activity to engage with customers and nurture relationships. With smartFOCUS's Intelligent Marketing solution and proven expertise in this area, thetrainline.com will be able to deliver these objectives in a cost-effective and efficient manner.

smartFOCUS's multi-channel marketing solution will enable thetrainline.com to conduct investigative analysis on customer behaviour and deliver actionable information to its partner organisations and clients, which include Virgin Trains and First Group. This insight will improve customer interaction to drive sales and revenue growth. With smartFOCUS's analytical capabilities, thetrainline.com will be able to easily extract customer data and export it for relevant marketing campaigns.

Ben Pearson, Commercial Director of thetrainline.com, said: "By implementing smartFOCUS solutions, we will be able to respond faster to what clients need, based on more insightful analysis of customer behaviour. This will allow us to deliver added value services and analyse the results as campaigns are in progress, ensuring our users have the best possible experience of researching and buying tickets from us, and driving the return on our marketing spend. Given the high volume of customers we deal with we need a truly scalable solution that also gives us superior flexibility and personalisation."

Chris Underhill, CEO of smartFOCUS, said: "thetrainline.com needs to nurture the purchasing decisions of millions of customers. There is often a danger that as the number of customers increases, individual customers can find relevance of communications diluted. With smartFOCUS, thetrainline.com can easily segment customers according to a number of different criteria, and deliver valuable personalised communications that increase customer response and deliver enhanced marketing return on investment. thetrainline.com has an excellent understanding of customer behaviour, and we look forward to helping it retain its customers, and grow its business."

About Thetrainline.com

thetrainline.com is the leading UK rail ticket retailer and rail ticket information provider, offering fast and easy access to timetables, fares, reservations and tickets through its Internet site and contact centre operations in the UK train travel sector. In addition to its own website, www.thetrainline.com, it operates retail websites for 15 Train Operating Companies who sell rail tickets online, as well as providing a rail business travel service direct to a number of blue chip corporations and travel agents.

About smartFOCUS:

A leading international provider of multi-channel marketing software and services, smartFOCUS and its Intelligent Marketing solutions integrate data to deliver the most powerful analysis and customer insight, enabling communication across the entire marketing operation.

More than 700 companies worldwide rely on smartFOCUS to inspire customers, improve results and transform marketing performance. Clients and partners include AAA, ABN AMRO, Centre Parcs, EasyJet, EMI, Equifax, Eurocamp, Harrods, Landal Green Park, Lastminute.com, Manchester United FC, QVC, Rabobank, RCI-GVN, Société Générale and Sony Europe.

smartFOCUS in e-mail and digital marketing:

smartFOCUS Digital, a specialist division of smartFOCUS, located in London, U.K., provides smartMARKETER eChannel a fully on-demand digital marketing solution that serves each of its customers with e-mail, mobile, social network, landing page, microsites and RSS channel communications.

smartFOCUS in news media:

smartFOCUS Astech, a specialist division of smartFOCUS located in Denver, Colo., U.S., provides marketing expertise and Intelligent Marketing solutions that serve more than 200 news media companies internationally. Customers include USA Today, the New York Times Regional Media Group and the Washington Post.

smartFOCUS is headquartered in Bristol, U.K., with operations in the U.S., Europe and Asia Pacific. For more information, visit www.smartFOCUS.com.


Media contacts:
Hazel Butters or Feven Iyassu
Prompt Communications on behalf of smartFOCUS
Tel: 020 8996 1653 / 07780 687813
smartfocus@prompt-communications.com

This press release was distributed by ResponseSource Press Release Wire on behalf of Prompt Communications Ltd in the following categories: Media & Marketing, Retail & Fashion, for more information visit https://pressreleasewire.responsesource.com/about.