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London – 6 July 2010 – Unica Corporation (Nasdaq: UNCA), the recognised leader in marketing software solutions, today announced that Tesco, one of the world’s largest retail chains, has chosen Unica’s solutions to power its cross-channel interactive marketing initiatives.

James McNulty, Tesco’s head of group IT procurement, comments, “With Unica, we have an added strategic edge in the retail sector, which will enable us to offer our millions of customers an even better experience both online and in-store.”

“We’re pleased that Unica’s interactive marketing solutions have been selected by the UK’s leading retailer,” said Chris Manton-Jones, vice president and managing director, International Operations for Unica. “We work with many of the world’s leading and most innovative retail companies, and are eager to apply this wealth of experience to the relationship.”

About Tesco
Tesco is one of Britain’s leading retailers, and the UK’s leading supermarket chain, with 2,482 stores in the UK.

About Unica
Unica Corporation (NASDAQ: UNCA) is the recognized leader in marketing software solutions. Unica’s advanced set of enterprise marketing management and on-demand marketing solutions empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. These solutions integrate and streamline all aspects of online and offline marketing. Unica’s unique interactive marketing approach incorporates customer analytics and web analytics, centralized decisioning, cross-channel execution, and integrated marketing operations. More than 1,500 organizations worldwide depend on Unica for their marketing management solutions.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit

Note to Editors: Copyright 2010 Unica Corporation. Unica, the Unica logo, and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Forward-looking Statements
The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including those factors listed in the Company’s Annual Report on Form 10-K for the fiscal year ended September 30, 2009 under “Risk Factors”, which factors could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.

Georgina Miller

This press release was distributed by ResponseSource Press Release Wire on behalf of FleishmanHillard Fishburn in the following categories: Media & Marketing, for more information visit