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You never get a second chance to make a first impression – so Cloud Net’s mystery shopper service checks first impressions when a caller rings your business

Walsall, 12 July 2010. Cloud Net, the business phone systems company, today launched, a free service that helps small businesses evaluate the way their phones are answered by their employees.

In a recent survey of small businesses, Cloud Net discovered that while more than half of the businesses surveyed did answer test calls professionally, giving their company name and a greeting, nearly a third failed to do so.

Following the survey, Cloud Net launched to help managers and business owners understand whether their company phones are answered rapidly, pleasantly, informatively and professionally. ranks companies with a grade from 1 to 14 depending on how well the mystery shopper calls are handled. To score 1 companies need to answer rapidly and professionally. Whereas other grades include: a voicemail set up without the ability to leave a message, permanently engaged lines without being diverted to another employee or a voicemail, or phones being picked up with a simple hello and no indication of company name.

“Now is the time when responsiveness to enquiries becomes a key differentiator to increasing sales or customers and to customer retention. Handling calls professionally is something every business should be doing: is a simple, free and objective way of assessing how well a company answers the phone,” says David Hill Chairman of Cloud Net. does not record the calls, nor is any named or identifiable information shared with anyone else. It is genuinely free.

For further information, please visit
For further information on Cloud Net, please visit, call
01922 21 33 33 or email


About Cloud Net

Cloud Net supplies business phone systems to SMEs and start ups with the advantage of no capital expenditure necessary to run a professional PBX and dramatically lower running costs. Cloud Net has developed a dedicated voice over IP (VoIP) network providing free calls within the network. The company has a happy and growing customer base. Cloud Net is privately financed and started trading in March 2009.

Contact for media information
For more information, to review Cloud Net services or for case studies, please contact Ranbir Sahota of Vitis Public Relations agency, on 0121 242 8048,

This press release was distributed by ResponseSource Press Release Wire on behalf of Vitis Public Relations in the following categories: Consumer Technology, Computing & Telecoms, for more information visit