Diageo has announced that its iconic Islay Single Malt Scotch Whisky Lagavulin™ is sponsoring this year’s Islay Jazz Festival.
The Islay Jazz Festival is a well-established annual event that takes place over a weekend in September, attracting hundreds of jazz lovers to Islay from Scotland, the rest of the United Kingdom, and overseas. The dates of this year’s Festival are 17 – 19 September.
The event will now be known as the Lagavulin Islay Jazz Festival
The events of the Festival are spread over three days and many venues on Islay. In 2010 the Festival programme features the lyrical pianism of Zoe Rahman; the feel-good saxophone of Jesse Davis; the Blue Note inspired Mercy, Mercy, Mercy; award-winning Scottish guitarist Graham Stephen; the commanding tenor of John Burgess; and a new take on 1920s and 30's jazz from Nova Scotia Jazz Band. Concerts are presented across the island, in a mix of unique settings: village halls, distilleries, bird sanctuaries, and small bars and inns. Three of the events will be staged at Lagavulin Distillery.
Commenting on behalf of Lagavulin™ and Diageo’s Classic Malts Selection™, Nick Morgan (Diageo’s Scotch Knowledge and Heritage Manager) said:
“We are absolutely delighted to be able to sponsor this world-class festival, which brings so many discerning jazz lovers to venues throughout Islay, which has to be one of the world’s most seductive islands. Crafted with skill, love and inspiration, live jazz and fine Malt Whisky are the best of partners, enhancing enjoyment, relaxation, community and good companionship.”
Fiona Alexander of promoters Assembly Direct in Edinburgh welcomed the new sponsorship by Lagavulin:
"The Festival is delighted to be supported by such a fine Islay Whisky and iconic brand. Its virtues of quality character, complexity and rootedness in its landscape are ones which the Festival aspires towards".
Fiona Alexander, Assembly Direct: +44 131 553 4000
Pat Roberts: +44 7774 424 410 / email@example.com
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