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Following the success of their first report, released in 2009; UK based permission marketing company are back with the 2010 instalment of the UK Email Marketing Benchmark Report.

This informative study shows which types of business, across 23 different sectors, are getting the best open rates, creating the most effective campaigns, have the highest subscriber loyalty, campaign engagement and more.

We all like to compare - so who came out top? Since the 2009 report the biggest gains in open rate were in the Restaurant, Music, and Legal and Accounting sectors.

The report shows that email marketing remains an effective channel for organisations of all kinds, with an overall average UK open rate of 17.98% and a click-through rate of 3.56% - providing a great return on investment in a time when everyone’s budgets are under pressure.

For the full report see:

The report is the result of an analysis of over 200 million email marketing messages sent through the online marketing platform in the 6 months from 1st January - 30th June 2010. These email campaigns are from small-medium sized UK organisations and have been sent to UK recipients. All of these messages were permission-based and sent to opted-in lists (never to 3rd party or purchased lists).

To download a full PDF copy of the report, including high-resolutions graphs click here:

If you've got a particular question about email marketing statistics let us know and the team will be happy to answer it.

We’re a 7 year old, UK based company providing software, services and support to thousands of UK businesses to help them communicate better with their customers using email marketing, SMS and social media. To find out more about what we do visit us at drop us an email at or give us a call on 020 3355 2630 - we’d love to hear from you.

Press contact:
Nikki Wright-McNeill, Global Publicity
Tel: +44 (0) 7957 434517

This press release was distributed by ResponseSource Press Release Wire on behalf of Global Publicity in the following categories: Business & Finance, Computing & Telecoms, for more information visit