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London: July 28, 2010: The International Council on Mining and Metals [ICMM], a CEO-led organisation representing the world’s leading mining and metals companies, has launched a mobile TV channel to keep its members and stakeholders informed of the latest issues surrounding environmental performance, health and safety and sustainable practices. The new TV channel can be accessed online, and users can also view it via their mobile phones, iPhones and BlackBerrys.

The new channel, branded ‘Tony TV’, will feature a series of animated videos produced by mobile marketing specialists Skill-Pill M-Learning. The concept is to create a new level of engagement and discussion around key mining topics, such as health and safety, climate change and sustainability. Using the avatar of Dr. Anthony (Tony) Hodge, the President of ICMM, as a news presenter, the ‘Tony TV’ videos feature interviews with CEOs of ICMM member organisations, including Rio Tinto, AngloGold Ashanti and Goldcorp.

Dr. Hodge is enthusiastic about the possibilities of this partnership with Skill-Pill: “Tony TV is an innovative way to communicate with our stakeholders around the world. While the internet gives us global reach, being able to reach people directly via their mobiles with informing and compelling content takes us to a new level of engagement with our stakeholders. It not only allows us to raise key industry issues, but helps us to demonstrate the leadership role played by the CEOs of our member companies.”

‘Tony TV’ videos will be available from the ICMM website ( and the ICMM channel on YouTube ( Using Skill-Pill’s mobile distribution platform, you can view the two-minute programs on your mobiles using the phone’s web browser, or via an iPhone app or BlackBerry widget.

Gerry Griffin, the founder and director of Skill-Pill says that the Tony TV series brings Skill-Pill into a new era: “We are showing that Skill-Pill is not only a powerful tool for corporate communication, but an impactful approach to increase the level of engagement within an industry.”

Notes for Editors:

ICMM was established in 2001 to act as a catalyst for performance improvement in the mining and metals industry. Today, the organisation brings together 19 mining and metals companies as well as 30 national and regional mining associations and global commodity associations to address the core sustainable development challenges faced by the industry.

Skill-Pill is a leading mobile learning and marketing company that delivers concise marketing or training videos to mobile devices, such as phones, iPods or BlackBerrys. Each skill-pill comprises up to two minutes of rich media content. Skill-Pill produces customised pills for clients, and also allows them access to an extensive library of generic content. The library has 5 categories; Leadership, Management, Sales, Personal Skills and English Language Skills.

‘Tony TV’ Skill-Pills access details:

Access via PCs or laptops:
Username: icmm
Password: skill-pill

Access via mobile phones or Blackberries:

1. Visit either on your phone or via your PC/laptop.
2. Enter your mobile number.
3. That’s it! You will receive access details via SMS.

Access via iPhones:

1. Click the ‘App Store’ icon on your iPhone.
2. Search for ‘Skill-Pill’.
3. Click ‘Install’.
4. Once installed, a Skill-Pill icon will appear on your iPhone desktop. Click the icon.
5. Login details:
Customer ID: 1265
Username: icmm
Password: demo

For more information:
+44 870 240 6656

This press release was distributed by ResponseSource Press Release Wire on behalf of Skill-Pill M-Learning in the following categories: Environment & Nature, Consumer Technology, Personal Finance, Business & Finance, Education & Human Resources, Media & Marketing, Public Sector, Third Sector & Legal, Manufacturing, Engineering & Energy, Computing & Telecoms, Transport & Logistics, Construction & Property, for more information visit