We have been impressed by Modera’s efficiency, easy-to-use software and support available in all world locations
Angel Music Group promoters of GlobalGathering releases further country websites and social media website updates for the 10th anniversary of annual dance festival
London, UK ---- GlobalGathering http://www.global-gathering.com has released country specific websites with social media functionality ahead of its 10th anniversary of its GlobalGathering dance festivals taking place around the world.
GlobalGathering’s group of websites owned by promotions company Angel Music Group http://www.angelmusicgroup.com are powered by content software company Modera http://www.modera.com. They are built in conjunction and full service advertising agency Media Junction Digital http://www.mediajunction.co.uk.
The first GlobalGathering website release was the UK site in March 2009. The successful UK GlobalGathering release set the digital road map on managing the rollout of the remaining seven region websites. The Polish and Ukrainian sites successfully released last year, with Australia, Belarus, Russia, South Korea and Turkey followed in order to manage and market the festivals in each of those regions. For 2010 and its special 10th anniversary year, GlobalGathering focuses upon six regions including the UK.
Siim Vips, CEO at Modera comments, “The Modera content management system (CMS) caters for all major world languages and by using our user access rules, it’s possible to let country managers to control their own content and sites. They can tailor it to address their audience’s individual needs whilst maintaining the identity of the GlobalGathering brand.”
James Algate at Angel Music Group explains, “We have been impressed by Modera’s efficiency, easy-to-use software and support available in all world locations through its international offices and partners. Their CMS has enabled the brand to remain adaptable in social environment easily allowing the integration of relevant social networks and media to harness the core needs of the brand to our global audiences.”
The Modera CMS allows editorial, marketing and production teams to quickly and easily update various rich social content areas, user generated content (UGC) and e-commerce of the site; particularly managing content for the event across country specific and region areas.
Vips continues, “By building a solid platform and providing clear guidelines to follow, GlobalGathering are able to easily release additional country sites as and when the festival expands to other regions. It will simply be a matter of managing translations for each local country and for region managers to load and control region-specific content.”
“Our country managers can now produce more targeted and relevant content about the artists, DJs, musicians and personalities of specific interest to each of the regions, to not only create buzz, market more effectively, but also can update them about information about the festival they will attend. They can of course share experiences and report on all GlobalGathering festivals; working with the true ethos of what global dance event is about and be able to express this through the social media channels we use,” concludes Algate.
----Notes to editors----
Poland, Saturday 5th June 2010, Tor Poznan, Poznan, Poland
Belarus, Saturday 26th June 2010, Boravaya Airfield, Minsk, Belarus
Ukraine, Saturday 10th July 2010, Chaika Airfield, Kiev, Ukraine
Russia, Saturday 17th July 2010, Tuutari Park, St. Petersburg
United Kingdom (UK), Friday 30th & Saturday 31st July 2010, Long Marston Airfield, Stratford Upon Avon, UK
South Korea, Global Gathering, Han River, Nanji Park, Seoul (Dates to be announced)
South Korea GlobalGathering, details coming soon
Australia GlobalGathering, details coming soon
GlobalGathering new website assets
- Festival information, news and updates (artists and DJs headliners / line-up)
- Social media including GlobalGathering community, forum, gallery (photographs) and newsletters via seamless integration not social assets e.g. via the Facebook social plugin
- Broadcasts including GlobalGathering TV (with featured videos)
- e-commerce for ticket purchase
- Information on camping, travel and maps
- GlobalGathering audio Gplayer
- GlobalGathering podcast via iTunes
- Twitter feedback and updates
- GlobalGathering e-commerce store via Firebrand
- Social media assets and functionality across Bebo, Facebook, Flickr, Last.fm, MySpace, Twitter and YouTube
About Global Gathering
Global Gathering is an annual dance music festival promoted by Angel Music Group, the company behind Godskitchen, on the last weekend of July each year at Long Marston Airfield, Near Stratford-upon-Avon, Warwickshire, England.
The festival has been running since 2001, competing with Homelands (earlier in the year), Creamfields and Gatecrasher's Summer Sound System.
On March 18, 2006, Global Gathering made its debut appearance outside of the United Kingdom and Ireland when the festival travelled to Miami, Florida. Acts included Nine Inch Nails, Coheed and Cambria, Avenged Sevenfold, Deep Dish, Adam Freeland, Sasha, John Digweed, and many more dance and rock artists.
Since then, the festival has expanded worldwide, with the 2008 season including shows in Poland, Belarus, Ukraine, Russia, Turkey, Australia & New Zealand and Malaysia.
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