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A new independent website has launched in the UK to help parents find honest reviews of the latest products for babies and children, as well as a price comparison of maternity wear, nursery furniture and a wide range of other products from leading retailers.

After months of preparation and testing, a new website has been officially unveiled which aims to help parents find and compare a variety of products for children, babies and pregnancy, whilst at the same time offering honest reviews from other parents. is an independent website and consequently can provide honest reviews of products, rather than providing the often biased information from the manufactures.

The founders of the website began work on after recently having their first baby and noticing that it was difficult to find independent product reviews.

Products are reviewed by actual parents, so visitors to the website can make an informed choice about what to purchase, based on the knowledge and experiences of others.

The website is affiliated with a number of leading UK retailers, including Boots, Mothercare, Kiddicare, Toys r us and John Lewis Baby, to provide visitors with a view of all of the latest products, but all reviews are left by parents to avoid customers being misled by manufactures’ promises. was soft launched in January of this year and developers have spent the last 6 months gathering valuable feedback from parents and getting them to come along to suggest products and give reviews.

The site is designed with ease-of use in mind and the developers have made it simple to navigate. Users can suggest products that they would like to see reviewed and will find parents who can do so.

Andy Barr, marketing director of, commented on the launch of the new site;

“As a parent, I know how difficult it can be when shopping for you new baby or child. There is an overwhelming amount of choice when it comes to products such as pushchairs, toys and cheap nursery furniture. Retailers and manufacturers can easily paint a picture of a product to make it sound desirable, but at the end of the day it’s the parents who have tried and tested the products that will be able to give an honest review.

“That’s main objective at; we simply want to make shopping during pregnancy, or shopping for a new baby or child a much easier experience. Our developers have worked hard to make the website as informative as possible and easy to navigate, so the whole experience will be less time consuming and as stress-free as possible.”



For more information, contact Emma Kent of 10 Yetis PR Agency on 01452 348211 or email

This press release was distributed by ResponseSource Press Release Wire on behalf of 10 Yetis PR and Marketing in the following categories: Children & Teenagers, Men's Interest, Women's Interest & Beauty, Media & Marketing, Retail & Fashion, for more information visit