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London, United Kingdom - 30 July 2010 - The European Business Awards sponsored by HSBC ( has announced that Appear is to represent Sweden in the prestigious 2010 Awards programme. Appear beat off stiff competition to be selected as one of 15 Country Representatives and will now compete for a coveted Ruban d’Honneur in the next round of the competition. Final category Award winners will be unveiled in Paris on 16 November.

Now in its fourth successful year, the European Business Awards has identified some of Europe’s brightest businesses based on their ability to demonstrate the three core principles at the heart of the Awards programme. The esteemed panel of judges were looking for organisations to represent Sweden who exhibited innovation, business excellence and sustainability.

Xavier Aubry, CEO Appear, comments: “At Appear we’re absolutely thrilled to be selected to represent Sweden. We’ve been operating for over 10 years in the enterprise software field and it’s an honour to be recognised as one of the leading organisations in our country and in our field. The European Business Awards is widely recognised as the showcase for Europe’s most dynamic companies.”

The European Business Awards is dedicated to raising the visibility and progress of companies who excel in delivering innovation twinned with successful commercial results whilst acting responsibly and positively affecting the social environment they operate in. In 2009, the 99 Ruban d’Honneur recipients had a combined turnover greater than €570 billion and recorded an average annual profit growth of 56%.

Adrian Tripp, CEO of the European Business Awards says, “Over the past 4 years we’ve received an incredibly high standard of entries from organisations who are passionate about their business. However, very few get the chance to fly the flag for their country and compete across Europe to be recognised as one of the EU’s leading companies. It really is an exceptional accolade to be picked as a Country Representative, and together with HSBC we’re looking forward to seeing Sweden in the next round.

Christine Lagarde, French Minister of Economy, Finance and Employment, adds: “It is wonderful that all 27 member states of Europe are together. We want a strong Europe and you are participating in the process of building a strong Europe, piece by piece.”

About Appear:

Appear is the leading provider of context-aware software infrastructure designed to power the next generation of mobile applications and services. Using situational information (context), the AppearIQ suite of products transforms ordinary wireless data networks into rich multimedia channels that deliver information, voice, video and messages to mobile computer users. By collecting and sharing context, Appear’s solutions eliminate information overload and ensure users have exactly the information they need, when and where they need it. Industry leaders in transportation, retail, telecommunications and government use AppearIQ. Appear has an extensive partner network including industry leaders Motorola, Cisco, SITA, Orange Business Services, Thales and Logica in order to deliver innovative, end-to-end wireless and mobile solutions. The company is privately held and headquartered in Stockholm, Sweden and with offices across Europe. More information is available at

Press Contact:

Angela J. Hepburn
Be Seen and Read Ltd.
Media Relations
+33 6 84 81 51 56

This press release was distributed by ResponseSource Press Release Wire on behalf of Angela J Hepburn (Be Seen and Read) in the following categories: Consumer Technology, Computing & Telecoms, for more information visit