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Unica enables world-leading gaming company to achieve interactive marketing success

Egham, Surrey – 5 August, 2010 – Unica Corporation (Nasdaq: UNCA), the recognised leader in marketing software solutions, today announced that PartyGaming, the world’s leading listed online gaming company, is extending its successful relationship with the industry leader, aimed at improving its interactive marketing initiatives.

PartyGaming has used Unica’s marketing solutions since 2006, realising tremendous success in creating marketing campaigns. The company is expanding its use of Unica’s comprehensive suite to more quickly and easily enable interactive campaigns and offer management—from conception to creation to execution.

Additionally PartyGaming has selected Unica’s next generation web analytics solution, Unica NetInsight, as an analysis engine to help drive its online and offline marketing campaigns.

“Unica helps us to ensure that our marketing efforts are relevant for our customers and, at the same time, helps us to improve our return on marketing investment. We look forward to utilising Unica NetInsight for our marketing campaigns,” said John Shepherd, director of corporate communications at PartyGaming.

“Knowing how your customers think is crucial in the fast-moving online gaming sector, and our interactive marketing solutions enable PartyGaming to improve customer engagement,” said Chris Manton-Jones, vice president and managing director, international operations for Unica. “Gaming is a key vertical for Unica, and one in which we have a number of market-leading customers. Personalisation is a vital differentiator for companies in this ultra-competitive industry, and we look forward to expanding our relationship with PartyGaming, providing them with the ability to better understand their devoted and passionate players.”

About Unica

Unica Corporation (NASDAQ: UNCA) is the recognized leader in marketing software solutions. Unica’s advanced set of enterprise marketing management and on-demand marketing solutions empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. These solutions integrate and streamline all aspects of online and offline marketing. Unica’s unique interactive marketing approach incorporates customer analytics and web analytics, centralized decisioning, cross-channel execution, and integrated marketing operations. More than 1,500 customers worldwide depend on Unica for their marketing management solutions.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit www.unica.com.

Note to Editors: Copyright 2010 Unica Corporation. Unica, the Unica logo, and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Forward-looking Statements

The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including those factors listed in the Company’s Annual Report on Form 10-K for the fiscal year ended September 30, 2009 under “Risk Factors”, which factors could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.

Contacts:

For media enquiries:

Georgina Miller
Fleishman-Hillard
Georgina.miller@fleishmaneurope.com
020 7395 7081

This press release was distributed by ResponseSource Press Release Wire on behalf of FleishmanHillard Fishburn in the following categories: Media & Marketing, for more information visit https://pressreleasewire.responsesource.com/about.