5th August 2010
Flannels upgrades online store with host of new features to improve customer experience and boost sales with systems from Eurostop
Fully integrated retail management, EPOS and e-commerce systems streamline stock control at Flannels Group
Flannels, the UK’s largest independent luxury retail group, has upgraded its online store with Eurostop.The new website, which was launched in April now boasts an innovative dynamic design with more customer focused product information like zooming facilities, up to six images per product, detailed sizing information, care labels, and a fashion blog. As Eurostop already supplies Flannels’ head office retail management and EPOS software, the entire stock management process is now fully integrated across all channels. The new online store is more flexible and easier to maintain and update in-house than the previous one. It has been developed as part of a focus by Flannels to increase online sales.
Richard Blank, Financial Director at Flannels said, “When we launched our first online store two years ago, Eurostop did not offer e-commerce services. Now that they have the capability it is a logical step for Flannels to have all our retail systems with one supplier. We have full integration between our head office retail management system, our EPOS system and now our e-commerce operations too. We are able to control our stock across our entire business much more effectively and we avoid the complication and technical issues that often come with trying to get different systems to talk to each other.”
Mr Blank continued, “As well as being a great design, and easier for our customers to navigate, the new online store is set up such that we are able to manage changes ourselves, so we are able to populate the system with product details, make changes and set up promotions and special offers.”
Since its launch in 2007, www.flannelsfashion.com has been designed to be an extension of its already successful business and offers a capsule collection of the season’s mens and womenswear contemporary fashion and accessories from a selection of Flannels key designer labels. The Fashion Blog is designed to provide a constantly updated stream of fashion related news and gossip, and with links to products, it has also been a good sales tool for the site.
Lauren Shanks, Website Manager at Flannels who uses the system on a daily basis said, “The new website is much more dynamic than our previous site. There are no restrictions now on what we can do with the home page and landing pages. This gives us the freedom to run special campaigns and promotions whenever we want to with minimal support required. The new Fashion Blog has been a big hit with our customers, and certainly puts us ahead of our main competitors.”
The Flannels team is now able to manage the new transactional site internally, controlling which products appear on the site from within Eurostop’s e rmis head office system. They are able to manage special offers and promotions easily from within the system. The e commerce site has been designed by Eurostop working with the Flannels team to ensure that the in-store customer experience is extended to the website.
Deborah Loh, e-commerce Manager at Eurostop said, “As more and more retailers are moving towards a multi-channel strategy to reach their customers, integration of the different systems becomes a key issue. With our long track record in the fashion sector, Eurostop is able to provide a complete suite of systems to support retailers, whichever channel to market they chose.”
Notes to Editors:
Flannels is the UK's largest independent luxury retail group, specialising in contemporary Mens and Womenswear designer fashion, footwear and accessories, with stores across the UK’s leading cities such as Manchester, Liverpool, Leeds, Birmingham, Nottingham and Cardiff.
Neil Prosser, the founder and independent owner of The Flannels Group, opened his first store in Knutsford in 1976. Neil went on to introduce top new UK and international designers to the North West for the first time including Giorgio Armani, Ralph Lauren, Etro, Canali, Paul Smith, CP Company and Stone Island.
For more information please visit: www.flannelsfashion.com
Founded in 1990, with operations in London, Singapore and Shanghai, Eurostop provides complete solutions for Retail Management for the Fashion, Footwear and General Merchandise sectors encompassing both hardware and software.
Eurostop’s flagship products consist of:
e-rmis: A suite of head office management applications.
e-pos: EPOS system for standalone shops, concessions and franchises that can be easily integrated with e-rmis for larger users.
e-commerce: A custom e commerce solution for Independent retailers that provides a hosted and fully integrated service.
e-data: The collection of tenants’ data from Shopping Malls for multi-purpose use.
e-cubes: Data Mining. A bespoke reporting tool which allows the slicing and dicing of data as well as selective publication of results and graphical representation.
e-time: The capture of staff working hours which aids in monitoring both stores’ and staff performances and productivity.
e-pos manager: Integrating Eurostop’s solutions with other management and business systems, and all major ERP systems.
All Eurostop’s solutions can be fully integrated with other management and business systems, and all major ERP systems.
As well as advising on and supplying suitable hardware, Eurostop also undertakes training, support and custom development. Its systems are available in several different languages including Chinese.
Eurostop has accreditation for Chip and PIN solutions, and together with partner Anderson Zaks provides a Chip and PIN managed service.
High profile customers include: Ann Summers, Ben Sherman, Cult Clothing, Daks, Firetrap, Full Circle, Ghost, Joseph, Joy, Long Tall Sally, Matches, Oliver Sweeney, Paul & Joe, Pavers Shoes, Pentland Brands Plc, Punkyfish, Sonneti, Speedo, Trespass and many more.
For more information visit: www.eurostop.co.uk or contact:
Tel: 020 8991 2700
PR Artistry Limited
Tel: 01491 639500
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