Video case studies increase awareness and generate sales for Aruba Networks
London, UK – 12 August 2010 – Prompt Communications today announced that it is working with Aruba Networks to deliver video case studies and production services.
Headquartered in Sunnyvale, California, Aruba Networks is the global leader in distributed enterprise networks. The company’s award-winning portfolio of products helps businesses such as BAA and KPMG to simplify operations and secure access to corporate applications.
Prompt is a digital PR and communications consultancy with offices in London, Boston and San Francisco, and a network of partner agencies across EMEA. With a strong technology practice that has provided PR, copywriting and other sales‐focused activities for large and small vendors such as Oracle Corporation, Openbravo and the Sogeti division of Cap Gemini, Prompt helps companies gain thought leadership and improve brand recognition to drive sales.
Prompt’s production of customer video testimonials for Aruba Networks are optimised for Web distribution and local HD playback, to complement the company’s sales activities across UK and EMEA. The scope of work includes on-location HD filming, comprehensive editing, intro and closing sequences, sound engineering and optimising the final video content.
The first video case study showcases how Aruba Networks delivered a vast Wi-Fi network to BAA for Terminal 5 London Heathrow Airport. The video shows how Aruba delivered over a thousand access points throughout the Terminal 5 and its corporate offices, delivering to BAA a flexible, secure enterprise scale network that meets the current and future requirements of Terminal 5.
Roger Hockaday, EMEA Director of Marketing for Aruba Networks, said: "We believe that video case studies be an outstanding marketing tool. Prompt has demonstrated a deep understanding of our industry, as has a strong track record of leading successful marketing and communications campaigns. We are very pleased with our first video case study, and are confident that Prompt’s work will drive business."
Hazel Butters, CEO, Prompt Communications, said: "Video case studies are a fantastic way for companies to demonstrate their proposition with real world examples. Our video case studies draw a spotlight to our customers’ success stories driving interest from potential customers and the media alike."
About Aruba Networks, Inc.
Aruba is the global leader in distributed enterprise networks. Its award-winning portfolio of campus, branch/teleworker, and mobile solutions simplify operations and secure access to all corporate applications and services - regardless of the user's device, location, or network. This dramatically improves productivity and lowers capital and operational costs.
Listed on the NASDAQ and Russell 2000® Index, Aruba is based in Sunnyvale, California, and has operations throughout the Americas, Europe, Middle East, and Asia Pacific regions. To learn more, visit Aruba at http://www.arubanetworks.com.
About Prompt Communications
Founded in January 2002, Prompt Communication is a PR and digital communications agency with European offices in Chiswick, London and US offices in Cambridge, Massachusetts and San Francisco, California.
Prompt offers expertise across all marketing disciplines, teaming its consultants' extensive knowledge of start-ups, technology market with experience of pan‐European and American media, analyst and marketing campaigns. Using highly targeted marketing, PR, analyst relations, social media and corporate copywriting initiatives, Prompt helps its clients gain the visibility they need to achieve their business objectives, from increasing sales to enhancing reputation with stakeholders. The company has five business divisions: PR, Analyst Relations, Copywriting & Creative, Marketing Services and Social Media.
Prompt's current and former technology clients include Adobe Systems Incorporated, ApacheCon, Aperture, Barros Technologies, BMC Software, Colosa, Concursive, Corizon, Foviance, Genesys Telecommunications, GenSight Group, Hippo, IBM, KANA, Openbravo, Oracle Corporation, smartFOCUS and Webtide.
For more information, visit www.prompt-communications.com
Contacts for further information:
Feven Iyassu or Rob Ramos
UK Tel: +44 20 8996 1653|+44 7780 687813
US Tel: +1 617 401 2716|+1 617 291 9899
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