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Poll reveals most fashionable tourists plus also summer fashion mistakes

• Holiday Fashion Mistakes in Order –

1) Socks and Sandals
2) Exposed beer bellies
3) Tight small trunks on men
4) Thongs on women
5) Sunburn
6) Football tops on women
7) Logo overload on clothes
8) Football tops on men

• Tourists from Birmingham and the Midlands have worst fashion sense in the UK, followed by Newcastle & the North East and then Scotland
• Americans voted as having worst fashion sense in world, Italians as best

18 August 2010 – With tourists and travellers heading away on their summer vacations, a poll conducted by website has outlined the most common fashion errors made by people when on the beach. Socks and sandals are ranked the worst mistake a fashionista can make, and exposed beer bellies are not popular either. The survey’s results showed that tourists from the Midlands are the worst holiday dress sense.

The poll gathered the views of 600 people on what they thought of fashions worn by British holidaymakers. Small and skimpy men’s swimming trunks ranked as a bad error, as did women’s thongs, sunburn and clothing with too many logos on. One third reckon that women should not wear football shirts on holiday, and one fifth say men shouldn’t either.

People from Birmingham and the Midlands are the worst-dressed on holiday, with people who come from Newcastle and the North East, Scotland, Essex and then Manchester and the North West all coming in next. Those people from Yorkshire and East England were reckoned to be the best dressed when on holiday.

The survey was carried out by money saving website and revealed that the worst dressed nationality when on holiday is the Americans, with the Germans, the Greeks and the British all following them. The poll showed that the Italians and Spanish are the most fashionable when away.

83% of people (92% of men) believe that women are better dressed on holiday than men, even though men spend more money on new holiday clothes (43%) than women (32%) do. 57% of men and 68% of women say that they wear clothing on holiday that they’ve owned for 5 years or more.

The poll also revealed that two thirds of people buy new clothing for a holiday if they look good on them, while 1 in 5 say that price is the biggest factor in buying holiday clothing. 14% of tourists say that they spend under £50 on a holiday wardrobe while 70% of people admit to spending between £50 and £200 on holiday wear. 2% say they spend over £500 for holiday clothing.

Simon Terry, managing director of, says: “Our survey showed that people really don’t want to get ripped off for summer clothing, and that they are concerned about how they look when on the beach or by the pool. They can use the vouchers available on our website to get a new summer holiday wardrobe on a budget.”

Other items mentioned in the poll results included trunks and swimsuits which turn see-through, Miami Vice-style trousers, too-tight swimsuits and even a mankini.

For more information visit

About features the latest money saving offers from a growing range of retailers, all updated in real time. Designed to help consumers save money with both leading high street brands and specialist retailers, offers one of the widest choices of discounts available.

Part of ASAP Ventures Ltd, the company behind the award winning price comparison site, is committed to offering a growing range of the best savings available online.

For more information visit

Media contact –

Rachel Builder & Debbie Williams
T: 01625 511966

This press release was distributed by ResponseSource Press Release Wire on behalf of Asap Ventures in the following categories: Retail & Fashion, for more information visit