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London – 25 August, 2010. hybris, a leading multichannel commerce software vendor, has today announced that it has signed a partnership agreement with UK-based eCommerce services provider demand247. The partnership will allow demand247 to expand its work with UK companies in the B2B and B2C markets around sustainable and scalable eCommerce solutions, as well as focusing on high-end large scale projects, using the hybris Commerce solution.

Established in 2008, demand247 has already become a leading UK eCommerce systems integrator and managed service provider. As PCM (Product Content Management) powered commerce has evolved to become a key market driver, demand247 recognized the need to work with the right platform and vendor for this solution. Committed to developing bespoke solutions for mid-size companies and agile eCommerce solutions for larger businesses, demand247 identified hybris as a strategic partner to build-out its solutions portfolio and customer base in these areas.

Speaking about the partnership agreement, Andrew Piscina, UK Sales Director for hybris, said; “demand247 has vast commerce experience in the UK and Europe and we are delighted to be working together. As a leading eCommerce consultancy in the UK, demand247 recognized that hybris is the only vendor in the market that has feature rich and cost effective commerce and PCM solutions for both large scale multi-national enterprises and mid-market companies.”

Kenny Milliner, Managing Director of demand247, said; “This partnership announcement is a huge step forward for demand247, enabling us to offer better solutions and services to our customers. With a huge growth potential for eCommerce solutions in the B2B and B2C market in the UK, we have identified hybris as the best vendor in the market to be working with to develop the right solutions, both in terms of price and functionality, for the businesses that rely on our services.”

About demand247
demand247 Ltd. focuses on providing key outsourced b2c and b2b eCommerce services and solutions to customers looking maintain a competitive edge in their industry by using the latest innovations in technology.

The company specifically provides support solutions tailored to customers' needs, application and content management, managed hosting and specific market-ready offerings targeted at a subset of customers to meet a specific need.

About hybris
hybris is a leading vendor of next generation agile multichannel commerce software. Its clear vision about the need for consistency, co-ordination and personalisation of information across all channels and throughout all phases of the customer lifecycle has resulted in the development of an integrated, agile solution which supports the industrialisation and automation of operational marketing and sales processes. It is spearheading innovation in this field, enabling businesses to communicate and sell across all channels in a consistent and effective way.

Established in 1997, hybris has a proven track record of profitability and growth, with ambitious expansion plans for the future. Headquartered in Munich, it has offices in the U.S., UK, Netherlands, Switzerland, Austria and Sweden. Its international presence is extended via a dedicated network of business and technology partners across Europe and the USA. It has over 200 customers worldwide running more than 1,500 websites "powered by hybris". Customers are global brands from retail and manufacturing industries, including: Toys 'R' Us, Adidas, Pirelli, Conrad, Norgren, Lufthansa, Reebok, Grundfos, Demag, Sika, Bunzl UK & Ireland, Phonak, Waterstone’s and Rexel.

For further information please contact:
Julie Kirby or James Cooper
Ascendant Communications
Tel: +44 (0) 7956 955625
E-mail: /


This press release was distributed by ResponseSource Press Release Wire on behalf of Ascendant Communications in the following categories: Computing & Telecoms, for more information visit