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A Nation of Losers: 1 in 5 women constantly on a diet yet obesity levels rising
UK suffering from ‘Diet Dating Syndrome’ (DDS)

‘food: body: mind report’ reveals ‘The Great British Diet Paradox’:
Nearly 60 per cent of women overweight yet 14 million are on a diet

September 2010: With nearly 90 per cent (89%) of UK women surveyed having tried to lose weight at some point in their lives – 60 per cent are claiming they are currently on a diet and one in five women saying they are on a ‘continuous diet’ – there is clearly a massive disconnect between how women think about dieting and what they actually do.

The report reveals that we are a nation that suffers from ‘Diet Dating Syndrome’ with more of a ‘casual dating’ approach to dieting than a ‘going steady’ mindset. Too easily lead by temptation our ‘food flings and holiday romances’ mean we are likely to rebound from one diet to another – without so much as a ‘it’s not you - it’s me’!

The food: body: mind report commissioned by weight management programme Jenny Craig quizzed 2000 women on their attitudes, beliefs and behaviours around weight loss and reveals why the great British diet paradox exists.

Dr Ian Campbell, founder of the National Obesity Forum and the Jenny Craig doctor, commented: “In the UK 61.4% of adults are overweight or obese and almost a quarter (24.5%) of adults are obese . Successful weight management requires a long-term commitment in order to lose weight successfully and for good. Too many women simply flirt with the notion of dieting via unhealthy yo-yo dieting or quick fix solutions – rather than entering into a proper long-term relationship with healthy eating. The report reveals that over half of women say they would give a major food group the elbow in a bid to lose weight and a third are just ‘girls who can’t say no’ and lay the blame firmly at their lack of willpower.”

Food - Yo-Yo: dieting ups and downs
The food: body: mind report reveals many British women have ‘Diet Dating Syndrome’ with nearly 60 per cent (58%) of women surveyed dating a variety of diets rather than embracing a long-term lifestyle change. Over a third (36%) have been on at least one diet in the past year while nearly a quarter (21%) have tried two diets in the last twelve months. Choosing the wrong diet can be as destructive as the real-life bad-boys who some of us are drawn to - raising our hopes then letting us down.

Body - Mirror, mirror
According to many British women – their appearance is THE number one reason to start ‘dating a new diet’ with nearly eighty per cent (77%) of women stating that their reflection in a mirror is their top reason for starting a diet. This is followed by nearly forty per cent (38%) of women having a ‘diet holiday romance’ and stating that ‘time of year’ is a key diet driver which is closely followed by unflattering pictures on Facebook at 36 per cent.

Mind - Commitment
Over half of women who diet in the UK want to see results within a month while a worrying 15 per cent want to see results within days. 18 per cent of women will stick to a diet for just seven – ten days before falling off the wagon while ten per cent give up after just three days! All of which lead to Diet Dating Syndrome (DDS).

Cheryl Baker: Making my diet mind up
Bucks Fizz singer and TV presenter Cheryl Baker, 56, says she’s definitely suffered from Diet Dating Syndrome (DDS) in the past: “I’ve not just been a yo-yo dieter – I’d describe myself more as a bungee-jumping dieter! Always ready to jump in, both feet first, to any new diet or fad that was going. I’ve certainly been around the block when it comes to dieting and have had a bad relationship with food in the past as I’m a very sociable person and equate being sociable with eating good food. This means I’ve been jumping from one diet to the next since I became a figure-conscious teenager at the age of 14 – and now I just want to settle down and have a healthy relationship with food. The Jenny Craig programme is working for me – if I can lose weight and keep it off anyone can – I’ve lost 18lb in 11 weeks so far!”

Fat nation
% of women currently dieting by region
1. 74% = Scotland
2. 62% = East Midlands
3. 62% = North East
4. 61% = North West
5. 61% = Yorkshire & Humberside
% of women constantly dieting by region
1. 24% = North East
2. 22% = Scotland
3. 20% = East Anglia
4. 20% = North West
5. 20% = South West


For more information:

Please contact the Jenny Craig team at Tonic Life Communications:
Matthew Coy, 020 7798 9912, / Claire Pay, 020 7798 9900,

Full Food, Body, Mind report available and images of Cheryl Baker also available.

About the Jenny Craig programme

Jenny Craig takes a unique, comprehensive, science-based approach to healthy weight management with a focus on three success factors: Food, Body, Mind. Founded in 1983, Jenny Craig is one of the largest weight management companies in the world helping more than 150,000 clients every week in countries including the US, Canada, Australia and New Zealand. Proven in a published clinical trial to be three times more effective than dieting alone , and now available in the UK, the Jenny Craig programme helps clients lose weight and maintain weight loss. Jenny Craig was acquired by Nestlé Nutrition in 2006, demonstrating Nestlé’s continuous commitment to nutrition, health and wellness.

This press release was distributed by ResponseSource Press Release Wire on behalf of Tonic Life Communications in the following categories: Entertainment & Arts, Health, Women's Interest & Beauty, Food & Drink, for more information visit