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New Website Launch Image

It’s about lingerie fashion, cutting edge designers, luxurious fabrics and exciting styles. Romantic to erotic – the collections’ styles will tease all tastes

We’re about to get revealing… launch brand new website – the new destination for niche designer lingerie buying online.

It’s about lingerie fashion, cutting edge designers, luxurious fabrics and exciting styles. Romantic to erotic – the collections’ styles will tease all tastes.

The launch will see 50 designer lingerie labels showcasing the finest British-led designs alongside famous international labels such as La Perla and Roberto Cavalli. Just a few of the new labels celebrated are Fred & Ginger, Lascivious, Beautiful Bottoms, R.A.W, Nichole de Carle, Maxine’s of London and Darling Ava.

“We set ourselves apart by championing the best new designers to complement world famous lingerie designers. We are a stylishly sexy little niche that was too irresistible not to fill,” said Annabel Gatward, Founder and Director.

The new site is filled to the brim with fit tips and fitting room advice to bridal lingerie guide and style advice is a plenty for shopping for your body shape be it ‘seductively straight’ or ‘beautifully bootylicous’!

The Gentleman’s Guide and Perfect Gift Guide is a straight talking and tongue in chic advice section – with an inspirational checklist! Our complimentary personal shopper advice is at hand to offer suggestions based on customer requests and information ….

The slick navigation and ‘refine by’ shopping facility is simple and easy to use - helping the shopper find exactly what they are looking for be it a cotton non-wired bra or an erotic cup-less bra in black. High quality photography and zoom options leave no area for concern as garments can be viewed in great detail.

Packaging is divine and delivery is worldwide. Plus the team are experienced at assisting some of the most romantic and discreet rendez-vous surprises you could dream of. Rest assured you are in good hands.

Our motto: Act Glamorous, Live Amorous

In celebration of the launch of the new all customers will receive 10% OFF their first order and free worldwide delivery on orders over £100.


About us:


Please contact Annabel Gatward – email me at: or call on telephone number: 0844 800 3318.

Note to Editors:
I have always had a passion for lingerie. As a teenager I travelled to Italy and lived with family friends. Back then I quickly realised that British underwear was far behind continental lingerie, both in design and quality. My Italian girl friends had beautiful, elegant lingerie compared with my more functional 'underwear'!

My interest in beautiful lingerie was underway. I set out to investigate the lingerie market, - to source stylish designers, quality garments, find the desirable and different. My mission led me to research the web, and this revealed a serious hole in market. I could not find an online boutique selling British and international designer labels. The warehouse sites were out there, but nothing with a glamorous, exclusive and personal feel to it, - nothing ‘bijou’ – nothing of charm, or the quality of design to appeal to the modern woman.

I decided to fill the gap, to create an online boutique of stunning lingerie unavailable on the ‘High Street’, and to scout for the very best British and International talent. We are specialists at hand-picking the best new talent. We support our young designers’ progress with the ultimate aim of achieving their international reputations. They have a unique opportunity to showcase their exciting, talented collections, alongside our international stars such as La Perla, Aubade and Roberto Cavalli.

A few of our young designers thoughts about working with us:
"I am thrilled to be part of Glamorous Amorous' beautiful, niche collection of simply gorgeous lingerie. Not only that, but Annabel and the team are such a joy to work with on a day to day basis. Their customer service is impeccable and the support they continue to offer new designers, myself included, is incredible. When I began working with them as a new label, they offered me international exposure straight away. Ever since then, they have continued to take a genuine interest in how things are going in every way- both in their regular communications and on occasions such as my first lingerie show for example, when they so kindly made the time to visit me to see how I was getting along" Diane Houston, founder and designer of Gilda & Pearl Lingerie

“[|} was my first ever stockist and the support I have received along the way has been fantastic” Andrea Billard founder and designer of Andrea Billard Haute Lingerie

“ was my first ever stockist and I’ve always been keen to do different collaborations with them”. Kriss Soonik founder and designer of Kriss Soonik Loungerie

“ visited my stand at my first ever trade show and have supported me and the Irresistible… brand ever since.” Claire Bradbury founder and designer of Irresistible…

This press release was distributed by ResponseSource Press Release Wire on behalf of Glamorous Amorous Ltd in the following categories: Men's Interest, Women's Interest & Beauty, Retail & Fashion, for more information visit