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A recent online survey carried out by Tesco Diets ( showed September to be the most popular month for people to start dieting

Contact: Laura McLoughlin
Tel: +353 (0)1 877 0042



A recent online survey carried out by Tesco Diets ( showed September to be the most popular month for people to start dieting with the top incentives being to look better for themselves and to improve their health. Celebrity looks were shunned in the same poll with the majority of respondents indicating they would not like to look like celebs but rather achieve a more improved version of themselves. Of those that did aspire to look like celebs, our lovely Cheryl Cole and leading man Brad Pitt topped the poll.

For many, September spells the beginning of change and a new start and this certainly rang true in the Tesco Diets poll. When people were asked what is the most likely month for them to start a diet September came first (29%) with January coming a close second (24%). A significant contrast to the idea that January is the most popular time of the year for people to slim down. Not surprisingly no respondents picked the festive month December!

To lose weight successfully we all need motivation to keep going and respondents in the same survey indicated that their main weight loss incentive was to look better for themselves (38%) and for improved health (33%). Very few respondents replied that looking better for the opposite sex, to feel better after a break up or to look well for a specific occasion were primary motivators.

Looking like a celebrity did not prove to be popular in this group! 56% of males and 54% of females said they did not want to look like a celebrity and many were happy just looking like themselves. Of the men that did Brad Pitt (23%) and George Clooney (16%) were the most popular while Simon Cowell surprisingly received 6% of votes! Of the 45% of women that did take inspiration from celebrities Cheryl Cole (16%) topped the pole followed closely by Jennifer Anniston (15%) and curvy Kelly Brook (8%) came third. Britney Spears had only 3 votes out of the 4173 who answered the question!

More survey stats:
Total who answered survey
4173 females
678 males
Majority over 40years of age is an amazing source of advice and support with 16 diet plans so you can choose one to fit in with your tastes and lifestyle. You will receive weekly meal plans, expert nutrition advice, inspiring food ideas, an online community, a customized fitness programme and above all a personal diet mentor.

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This press release was distributed by ResponseSource Press Release Wire on behalf of Tesco Diets in the following categories: Health, Women's Interest & Beauty, Food & Drink, for more information visit