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Since launch the feedback has been universally positive, from senior management in the UK to employees in far-flung locations across the Group

Owner of market-leading consumer brands ‘Aptimized’

14th September, London – Aptimize, the company dedicated to accelerating websites and intranets, today announced that PZ Cussons the UK-based owner of brands such as Carex, Imperial Leather, Original Source and Charles Worthington has chosen its Web optimization technology for its new global intranet project.

Operating globally, in Africa, Europe and the Far East, PZ Cussons places a high value on its corporate culture and employees across its organization are encouraged to live by its ‘CAN DO’ values each day. These values are Courage, Accountability, Networking, Drive and Oneness.

Acting as a hub of Group-wide communications and collaboration, the homepage on its desk-based employees’ PCs is a Microsoft Office SharePoint 2007 intranet which allows them to work in shared workspaces and read news items from across the Group on a range of topics such as people, brands and CSR.

With such a crucial intranet Quality of Service is critical – with varying expectations across developing countries with lower IT penetration compared to users in developed markets, whose expectation is benchmarked against the websites they access at home. Mark Cadwaladr, Digital Technology Manager at PZ Cussons, reached out to Aptimize distributor, Application Performance, to help PZ Cussons speed up the delivery of their intranet through content optimisation and compression. Having implemented Aptimize PZ Cussons achieved an immediate 50% decrease in HTML requests and downloaded page size – more than halving the time it takes popular pages to load and a reduction of many gigabytes of network traffic per week.

Cadwaladr explains: ”We knew the network and server environments we were using were world-class but we were still seeing ten second load times in some markets with slower connection speeds. That was not acceptable to us in terms of delivering a first rate experience to all. We wanted to make using our intranet as great an experience as we possibly could. We reached out to Application Performance to visit and perform a one day Proof of Concept using Aptimize. The results were pretty instantaneous convincing us that Aptimize could well be the solution we were looking for. Since launch the feedback has been universally positive, from senior management in the UK to employees in far-flung locations across the Group. ”

With Application Performance providing remote session support, PZ Cussons’ IT team can make iterative rule changes and quantifiable improvements in minutes, not days or hours. The focus can now be on adding to and supporting applications, rather than web optimization, speeding up development time and adding more value to the global business functions they support.

Russell Luke, MD of Aptimize’s UK distributor Application Performance, said: “We are incredibly proud of the work which our team has done with PZ Cussons. Aptimize has proven its ability to create instant results across global deployments at top-class organizations like PZ Cussons where the IT team is focussed on pushing innovation through the business.”


About PZ Cussons

PZ Cussons Plc is a leading international consumer products group, covering personal and non-personal care categories.
It develops leading brands in selected mature and emerging markets that have potential for future growth. First class distribution networks in Africa, Asia and Europe enable it to deliver those brands quickly and efficiently to local consumers.
Listed on the London Stock Exchange (LSE:PZC), it has a market value of approximately £1.2 billion.
For more information, go to

About Aptimize

Aptimize is a company dedicated to speed. We develop and sell the Aptimize Website Accelerator (WAX) - a software product that accelerates websites and intranets. Operating from Wellington, New Zealand, Aptimize services large and small businesses across the USA and globally. Aptimize was founded by Ed Robinson and Derek Watson out of a need to speed up a website they were working on

About Application Performance

We are dedicated to helping companies reduce the frustration of slow applications and offer a range of industry leading technologies and services to achieve this. Aptimize is a genuinely exciting solution for anyone needing to speed up their web or SharePoint based applications. The need for speed has never been greater and Aptimize can deliver a dramatic reduction in page load times after only a few hours effort.

Media Contact

Paul Maher
Positive Marketing
Mobile: +44 (0)7900 600013

This press release was distributed by ResponseSource Press Release Wire on behalf of Positive Marketing in the following categories: Consumer Technology, Business & Finance, Computing & Telecoms, for more information visit