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Vienna, Austria – Lixto Software, a leader in web data extraction and analysis, today announced its enterprise-class real-time reporting and analysis suite - Lixto Price Intelligence Suite - has been identified by leading European analyst firm Ovum as the ideal solution for organizations that need to closely monitor competitors and channel web prices in a more coordinated and automated way, and delivers critical competitive advantage from real-time price intelligence in online channels.

According to Ovum’s report – a Technology Audit of Lixto Price Intelligence Suite – the rise in consumer online purchasing has increased the need for companies operating in fast moving and volatile markets like travel, transport and consumer products to maintain visibility of real-time market prices. With competitive advantage increasing becoming dependent on the ability to react quickly to product and price revisions, the analyst’s independent report confirms that Lixto’s Price Intelligence Suite enables organizations to access and monitor information on thousands of products and price points across multiple websites, delivering true business value by “automating and bringing scale to what is often a manual and fragmented data-collection task.”

In its report, Ovum confirms the Lixto Price Intelligence Suite has been designed with business users in mind, delivering results in a “business-ready consumable format” and provides highly targeted reports for a range of different roles in price management – including revenue, pricing, sales, channel and category managers, and senior decision makers. The analyst concludes that using the suite organizations will be able to “assess current price position, recognize when competitors change products or prices in online channels, understand the market position, and police online sales channels for price and rate compliance.”

Announced in May 2010, the SaaS-based Lixto Price Intelligence Suite incorporates specialist price operations, price analytics and price strategy modules that support highly effective price and margin management. Extracted data results are delivered online through dashboards and reports that clearly highlight possible threats and opportunities, and support decision making that can positively impact volume, margin and bottom line.

Commenting on the report, Marcus Herzog, Managing Director Products & Technology at Lixto, said; “We are very pleased that Ovum has recognised that Lixto is a key vendor in helping business gain critical competitive advantage from real-time price intelligence in online channels. Our focus is to deliver a competitive advantage for our clients – enabling them to benchmark the performance of their products in local markets, control the efficiency of their online distribution channels, optimise their sales and profitability, streamline their inventory, and minimise channel conflicts.”

A copy of the Ovum report can be downloaded at:

About Lixto Software

Lixto Software empowers better decisions through extraction of specific and precise data from the web to drive operational performance and real-time competitive price visibility. Lixto solutions have been adopted by companies throughout the world, including Fujitsu Technology Solutions, Hama,, Iberostar Hotels,, SAP, and ZF Friedrichshafen.

To learn more about Lixto’s real-time data analysis for driving operational performance visit, or follow us on Twitter at

About Ovum

Ovum provides clients with independent and objective analysis that enables them to make better business and technology decisions. Our research draws upon over 400,000 interviews a year with business and technology, telecoms and sourcing decision-makers, giving Ovum and our clients unparalleled insight not only into business requirements but also the technology that organisations must support. Ovum is part of the Datamonitor group.

For further information please contact:

Penny Flood or James Cooper
Ascendant Communications
Tel: +44 (0) 7956 425 938
Email: /

This press release was distributed by ResponseSource Press Release Wire on behalf of Ascendant Communications in the following categories: Computing & Telecoms, for more information visit