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READING, UK – 14 September 2010 - UK consumers are demanding a faster response from their banks in the event of suspicious or fraudulent activity on their account, according to a recent survey of account holders commissioned by Adeptra, the recognised leader in automated customer contact and resolution.

The survey of 200 British account holders from various UK banks found that almost all respondents (98%) would like their bank to notify them of potentially suspicious or fraudulent behaviour on their account within one hour.

Adeptra conducted the survey in central London during August 2010 to understand the perception of communications between banks and their consumers, and how service expectations are changing in line with technology and consumers’ contact preferences.
The survey revealed some insight into consumers’ perceptions of effective communications: when asked if they would prefer to receive an automated message directly from their bank or a voice call from an outsourced agent, an overwhelming four out of five respondents (81%) said they would prefer to receive an automated message directly from their bank.

The majority (94%) said they would want to be contacted by an automated communication, including automated voice, SMS or email, if a live voice call from their bank was not possible.

Bill Brown, Director of Global Product Strategy for Adeptra said: “Technology is not about broadcasting to consumers or even ‘one touch’ communications to resolve a single problem. It’s about building relationships and responding in a timely, personalised and relevant manner. Consumers know this, and as this snapshot shows, they want their banks to use technology to communicate with them, resolve problems and to increase their service satisfaction. It’s up to banks to understand this, and to seize the opportunity to deliver consistent customer service based on a full view of the customer.”

Of the 200 British consumers surveyed, more than one in ten (93%) said their bank had contacted them with regard to potentially fraudulent of suspicious activity on their debit or credit card.

With regard to resolution, only eight percent said their bank had resolved the issue that caused the fraudulent concern and notified them within one hour, with almost two thirds (62%) stating it had taken up to 12 hours, and almost a quarter (23%) saying it had taken between 12 and 24 hours. Eight percent said it had taken their bank more than a day to resolve the situation.

Tony McGivern, CTO for Adeptra said: “Across industries – finance, utilities, retail – consumers are looking for quick, accurate and trustworthy communications, which is why automated solutions have gathered such popularity both with forward-thinking businesses and with consumers. Technologies such as real-time Auto-resolution solutions meet these requirements and play a key role in customer service strategy by not just resolving any customer problems but optimising the entire customer experience.”

Adeptra is a leading provider of Auto-resolution services for companies engaged in consumer credit and risk management, including banks, retailers and utilities. Its technology is relied on by nine of the top 10 UK card issuers, eight of North America’s top 10 financial institutions, and three of the top four Australian banks.


About Adeptra

Adeptra is the global market leader in Auto-resolution™: technology that automates key call centre interactions to reduce their cost and dramatically increase performance. Applications are fully integrated, industry-specific solutions for business processes such as fraud detection, payment reminders and opt-in marketing.

Distinct from less sophisticated auto-dialler systems, Adeptra combines recorded dialog with state of the art natural language to reach out to individual customers and personally engage with them about important, time-sensitive issues. Adeptra is able to make thousands of customer contacts simultaneously and achieves higher levels of portfolio penetration and produces significantly better results than human agents alone. The resolutions it secures are delivered into clients’ computer systems for reporting and analysis.

Among its many customers, Adeptra is used by the majority of leading retail banks across EMEA, N America and APAC. It occupies a premium position in the market by continually reinvesting in its technology, operations and service structure. The company’s commitment to the highest standards of data security compliance was recently re-confirmed, as Adeptra became the first Interactive Voice Messaging organisation to meet both Payment Card Industry Security Standard (PCI DSS) v1.2 and ISO27001 standards on a global basis. For more information, visit

For more information please contact:
Tel: +44 1276 487 009

This press release was distributed by ResponseSource Press Release Wire on behalf of NSPR in the following categories: Consumer Technology, Personal Finance, Computing & Telecoms, for more information visit