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London, UK, 16th September 2010: BDNA, the IT Genome Company™, today announced the release of its revolutionary new BDNA Normalize product, designed to take raw data from third party system management solutions such as Microsoft SCCM and turn it into actionable information to power strategic initiatives. Available immediately BDNA Normalize can be deployed in three ways:

• Cloud Based Service-Simple Normalization and enrichment services designed for small and medium sized businesses
• Licensed-Based Purchase-Self Contained private cloud version for enterprise usage that includes analytic application interface
• Managed Service-On-Site implementation managed by BDNA that includes analytic application interface

Unique BDNA Normalize Capabilities

Leveraging BDNA Technopedia™, the world's first and largest cloud-based repository of over 90,000 products, augmented with over 10 million market data points such as software support levels, end-of-life dates, power consumption, and hardware product physical dimensions, and others, BDNA Normalize now offers fully automated asset discovery data filtering, classification and enrichment functions.

BDNA Normalize processes data from the widest spectrum of asset inventory data sources, including Microsoft SCCM, Symantec Altiris, IBM Tivoli, and other products.

BDNA Normalize delivers fully cleansed and enriched asset inventory data-ready for composite applications or "mash-ups" with information from third party human resources, financial, and enterprise resource planning (ERP) sources, creating rich analytic applications for regulatory compliance/IT governance, IT value delivery, and location-aware IT asset utilisation.

Paul Winters, BDNA UK Country Manager said, "Automating the data normalization process puts amazing visibility and power in the hands of IT to answer fundamental IT infrastructure questions. While today, the challenge is to manage tens of millions of IP enabled devices. Very shortly, enterprises will need to manage hundreds of billions of them. And that's where we see the real value of BDNA Normalize along with BDNA Technopedia in unlocking and transforming the sea of data trapped in operational tools to power strategic initiatives."

Information Resources


BDNA Products and Solutions page: http://www.bdna.com/page/index/solutions

BDNA Technopedia page: http://www.bdna.com/page/index/bdna-technopedia

BDNA Discover page: http://www.bdna.com/page/index/bdna-discover

BDNA Normalize page: http://www.bdna.com/page/index/bdna-normalize

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About BDNA: The IT Genome Company™

BDNA's Technopedia enterprise IT product catalog enables customers in all sectors of the global economy to achieve deep understanding into what their computing hardware, software, network infrastructure, and technology usage patterns are made of. Informed by Technopedia™, a constantly expanding body of knowledge currently covering over 90,000 IT products with over 10 million market data points such as software support levels, end-of-life dates, power consumption and physical dimensions, BDNA's Discover™ asset inventory and Normalize™ data enrichment solutions help save money and speed time-to-decision for software license optimization and asset compliance, information security, green computing, infrastructure consolidation/virtualization, capacity planning, business continuity, and ROI maximization initiatives. To learn more, visit www.bdna.com or follow us on Twitter, BDNA_ITgenome.

For more information please contact Paula Elliott

For further information:

Paula Elliott
C8 Consulting Ltd for BDNA
+44 (0)7894 339645 +44 (0) 118 900 1132
paula@c8consulting.co.uk




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