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Today, SuccessFactors, Inc. (NASDAQ: SFSF) announced that Darryl Dickens has joined the company as its new chief marketing officer to help accelerate global marketing efforts and lead SuccessFactors to new levels of growth. Previous CMO and current General Manager of SMB and Alliances, Paul Albright, will focus on expanding SuccessFactors’ SMB and alliances operations worldwide.

”We’re building a global team with front line experience in order to scale our organization and meet the demand for BizX worldwide. With years of marketing experience and deep perspective into Asia Pacific, Darryl brings significant expertise in a major growth region. His international perspective on marketing of enterprise software will help SuccessFactors drive its global build-out,” said Lars Dalgaard, founder and CEO, SuccessFactors. “Darryl was a recommendation from those who helped us discover and develop BizX, and his bold marketing vision is grounded in accelerating our category leadership through deep understanding of customer wants and needs. His ability to execute globally and beyond best practice is also evidenced by his key role in managing several companies and management teams through major initiatives and change.”

Dickens brings more than 20 years of global expertise in market research, management consulting and strategy, communications and marketing leadership to SuccessFactors. He joins the company from Hewlett Packard (HP), where he was head of marketing for HP Software and Solutions in Asia Pacific and Japan. In that role, he was responsible for corporate positioning, building partner and customer bases and driving marketing strategy across the region. He joined HP following the acquisition of Mercury Interactive where he was head of marketing for Asia and was part of a management team recognized for outstanding growth in the software industry. He brings a strong balance and experience in using marketing to position and drive awareness, as well as to deliver a tangible demand generation pipeline and measurable business results.

“SuccessFactors is focused on the two critical components of driving real business results – business alignment and people performance. I can’t think of a more exciting or timely area to be involved with or lead from an industry and marketing standpoint,” said Darryl Dickens, CMO, SuccessFactors. “The eight million end users of SuccessFactors solutions on an entirely SaaS and cloud basis offer a tremendous opportunity for deepened marketing and customer engagement.”

Dickens’ extensive marketing and consulting experience also includes:

• Burson-Marsteller: managing director
• DBS Bank: head of group communications
• Investec Coopers and Lybrand in Taiwan: senior analyst
• Pacific Rim Consulting Group: senior analyst

He holds a Bachelor of Arts degree in Economics from the University of Victoria.

About SuccessFactors, Inc.

SuccessFactors is a global leader in Business Execution Software. The SuccessFactors Business Execution (BizX) Suite, which is delivered through the cloud, improves business alignment, team execution and people performance to drive results for companies of all sizes. Across 168 countries and 34 languages, more than 8 million users and 3,000 companies leverage SuccessFactors every day, up from approximately 300,000 users and 100 companies in 2003. BizX bridges the gap between strategy and success by allowing every person in an organization to execute against their goals better and faster. SuccessFactors’ recent acquisitions of Inform and CubeTree supplement SuccessFactors’ core BizX strategy with solutions that align with SuccessFactors’ mission of helping companies get work done by delivering robust business insights and improved collaboration. To learn more, visit:

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“Safe harbor” statement under the Private Securities Litigation Reform Act of 1995:

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are SuccessFactors' current expectations and beliefs.

These forward-looking statements include statements about product strategy and performance, customer usage, expected benefits and implementation. Factors that could cause actual results to differ materially from those contemplated by these forward-looking statements include: unexpected delays in implementation; unexpected bugs or defects; outages or security breaches; user acceptance levels of the application; or our ability to manage our growth. If any such risks or uncertainties materialize or if any of the assumptions proves incorrect, our results could differ materially from the results expressed or implied by the forward-looking statements we make.

Further information on these and other factors that could affect these forward-looking statements is included in the section entitled "Risk Factors" in our Annual Report on Form 10-K and in our most recent report on Form 10-Q and in other filings we make with the Securities and Exchange Commission from time to time.

These documents are or will be available in the SEC Filings section of the Investor Relations section of our website at Information on our website is not part of this release.


Dominic Paschel, 415-262-4641
Director of Global Public & Investor Relations

Vanessa Land
Devonshire Marketing (UK PR for SuccessFactors)
Tel: +44 (0)870 242 7469

This press release was distributed by ResponseSource Press Release Wire on behalf of Devonshire Marketing in the following categories: Business & Finance, Computing & Telecoms, for more information visit