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Helping brand owners and the media industry to talk the same language for the first time

Helping brand owners and the media industry to talk the same language for the first time

Monday 27th September 2010 - Kantar, the world's largest insight, information and consultancy network, has launched TGI Worldpanel to provide detailed understanding of the link between media consumption, consumer attitudes and the purchase of thousands of FMCG brands within Great Britain.

Kantar Worldpanel’s scanned FMCG household purchase data have been connected with Kantar Media’s TGI consumer insight survey, which includes detailed media consumption, leisure activities and attitudes.

The new service, called TGI Worldpanel, has been created by fusing the Kantar Worldpanel sample of 25,000 to around 30,000 ‘main shoppers’ from the TGI sample, to provide the media, marketing and FMCG industries with an unprecedented level of insight.

TGI Worldpanel provides a comprehensive picture of consumers’ lives from their precise demographic and geographic circumstances to the products, services and brands they use. Its insight also extends to consumers’ leisure activities, as well as the media vehicles and brands they consume. Such detailed understanding is crucial in the shaping of media and marketing strategies, from identifying the most effective ways to reach consumers to precisely how a creative message should be positioned.

Tim Kidd, MD of Kantar Worldpanel, comments: “I am very excited that one of the leading insight tools for the media and marketing industries is joining together with one of the leading behavioural data sources for manufacturers and retailers to offer clients unprecedented breadth and depth of consumer understanding.”

Richard Asquith, CEO of Kantar Media TGI & Custom, comments “By combining household product purchase data with consumer targeting metrics such as motivations, attitudes and media consumption, TGI Worldpanel allows brand owners, retailers, agencies and media owners to define targets in the same way and to talk each other’s language for the first time.

Following the WPP acquisition of TNS in 2008 and the creation of new integrated services such as TGI Worldpanel, clients are seeing the real fruits of bringing together Kantar’s considerable insight resources to meet client needs efficiently, quickly and at value.”

Notes to editors
About Kantar
Kantar is one of the world's largest insight, information and consultancy networks. By uniting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 26,500 employees work across 95 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies. For further information, please visit us at

About Kantar Media
Established in more than 50 countries, Kantar Media helps clients master the world’s multimedia momentum through analysis of print, radio, TV, internet, cinema, mobile, social media, and outdoor worldwide. Kantar Media offers a full range of media insights and audience measurement services through its global business sectors – Intelligence, Audiences, TGI and Custom. Kantar Media companies also include Compete, Cymfony and SRDS. Drawing upon the deepest expertise in the industry, Kantar Media tracks more than 3 million brands and delivers insight to more than 22,000 customers worldwide. For more information, please visit us at

About Target Group Index (TGI)
TGI was established in Britain in 1969, with most of its international expansion taking place over the last 10 years, giving it a presence today in over 60 markets worldwide. The TGI studies measure consumer product and brand consumption, leisure activities, attitudes and media usage. They are used across the globe by communication agencies, media owners and brand owners for a range of strategic and tactical purposes, including the identification of target audiences, media planning and buying, consumer profiling and brand positioning. Sample sizes are robust, with over 700,000 interviews conducted around the world each year. For more, please visit us at

About Kantar Worldpanel
Kantar Worldpanel is the world leader in consumer knowledge and insights based on continuous consumer panels. Its High Definition Inspiration™ approach combines market monitoring, advanced analytics and tailored market research solutions to deliver both the big picture and the fine detail that inspire successful actions by its clients. Kantar Worldpanel’s expertise about what people buy or use – and why – has become the market currency for brand owners, retailers, market analysts and government organisations globally.
With over 40 years’ experience, a team of 3,000, and services covering more than 50 countries directly or through partners, Kantar Worldpanel delivers High Definition Inspiration™ in fields as diverse as FMCG, impulse products, fashion, baby, telecommunications and entertainment, among many others. For further information, please visit us at

For more information about TGI Worldpanel:
Sarah Taylor
Camargue PR
Tel: +44 (0)20 7636 7366

Helen Brockett
Eureka Communications
Tel: +44 (0)1420 564346

This press release was distributed by ResponseSource Press Release Wire on behalf of Eureka Communications in the following categories: Food & Drink, Media & Marketing, for more information visit