Following Twitter's announcement that it will be launching a free analytics service as of the end of 2010, users will soon be able track and monitor their online activities and the success of their tweets.
With social media platforms becoming increasingly prominent in website promotion and customer engagement, the ability to track the success of Twitter-based activities has long been on the wish lists of everyday users and businesses alike.
UK SEO experts, QueryClick believe the arrival of a Twitter analytics dashboard is a further sign that SEO is increasingly affected by social media.
Discussing the matter, a QueryClick spokesperson said:
“Social media is one of the fastest growing sectors in web but for the past couple of year's there's been little evidence to support the likes of Twitter and Facebook holding much sway over SEO in terms of boosting back links and driving traffic in the long term rather than temporarily.
“Recent findings suggest that this could be about to change however so it's increasingly important for businesses to get ready for the social media surge and track the successes and failures of their output in a similar fashion to Google Analytics.”
The decision to roll out a Twitter analytics package is also speculated to be among a number of measures that are already taking shape on the site.
A complete redesign of the site, for example, now features a split screen for multimedia content on one side and recognisable Twitter chatter on the other.
Clearly part of CEO Evan William's desire to create “A better Twitter”, the redesign and new analytics dashboard is set to make microblogging a force to be reckoned with on top of the 90 million tweets that are currently posted daily.
SEO web designers QueryClick have been quick to warn businesses to make the most of Twitter's analytics dashboard while it remains free:
“Should Twitter's analytics dashboard take off, the chances are there will be a specific model rolled out for businesses and marketeers which will contain more advanced features and will most likely not be free.
“In this instance, businesses have every opportunity to shop around and find a package that's a best fit. Klout, Omniture and Twitalyzer are all in the process of developing analytics style tools so it pays to check out what is else on the market.”
QueryClick is an Edinburgh based SEO firm. QueryClick is quickly becoming a leading figure in UK SEO and SEO web design given the company's bespoke and ethical approach to business.
QueryClick Ltd (SC342868)
50 Albany Street
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