productivity is the key benefit of freelance workers in the creative, digital, media and marketing sector with 83% agreement
Freelancers are more productive, slightly cheaper but hard to manage and recruit
Research by the Brookson Enterprise Freelance Fair has identified that productivity is the key benefit of freelance workers in the creative, digital, media and marketing sector with 83% agreement.
Interestingly, freelancers were regarded as a better cost solution than full time staff only 60% of the time.
However, the real challenge for businesses engaging freelance talent is management and recruitment with less than half agreeing that these are easy.
Neil Lewis, organiser of the Enterprise Freelance Fairs said “this research backs up what we have been told anecdotally; namely, that the real benefit to businesses and entrepreneurs of freelance talent is the increased productivity coupled with very high levels of motivation.”
Lewis continued, “Cost saving is not the dominant benefit identified in this research. This means freelancers won’t cut your costs, but you can expect more productive results from the same expenditure”.
“The research also confirmed that it is hard to recruit and manage good freelancers. There is no established recruitment market for freelancers and this explains the growing use of online databases such as People per Hour or People 4 Business.”
“However”, Lewis says, “our internal research tells us that the difficulty of recruiting is connected to the difficultly of management”.
“We believe that business’s over reliance on sourcing freelance talent over the internet means that they are missing out on substantial talent in their local market. Freelancers who work and live near your enterprise can easily be brought together for project meetings and hence, the ability to manage and direct a team is substantially improved”.
“This is why we have launched the Brookson Enterprise Freelance Fairs, as they allow local enterprise and entrepreneurs to meet directly with local freelancers.”
The next Brookson Enterprise Freelance Fair is taking place at the Liverpool Freelance Job Fair on 14th October and at the Manchester Freelance Job Fair on 9th November.
Find out more at Brookson Enterprise Freelance Fair.
Notes for editors - about Neil Lewis and MediaModo
Neil Lewis is a media entrepreneur based in the North West of England. A partner in MediaModo and the driving force behind the Brookson Enterprise Freelance Fair. Neil has over 20 years experience in publishing and investment. His specialist skills include business strategy, online publishing and media plus business investment and start-ups.
Neil’s book, 100 Rules for Entrepreneurs – real-life business experience, will be publishing on 18th October. He regularly speaks at university and entrepreneurial networking events where he shares what he has learnt from his experiences.
For more information on the Brookson Enterprise Freelance Fair, visit: Brookson Enterprise Freelance Fair
For more information on MediaModo visit: www.mediamodo.co.uk/
Brookson provides accountancy, tax advice and support services for contractors working on an umbrella basis, or running their own business either as a sole trader and or via their own limited company.
Brookson was launched 15 years ago ‘by contractors, for contractors’ to provide advice and support to self-employed individuals to ensure they access the benefits they are entitled to, while working compliantly. Managed by a highly-qualified team of chartered accountants and former contractors, Brookson is committed to providing a first class
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