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London, UK, and GreenFleet Conference, San Diego, CA, October 18, 2010 – GreenRoad, the world’s leader in driver safety and efficiency, announced that it has been recognised for the second year in a row in the Cleantech 100 list published by The Guardian and the Cleantech Group. GreenRoad is one of six businesses to be recognised in the transportation section of this authoritative guide. GreenRoad was selected for its use of technology to improve the sustainability of fleets and reduce vehicle emissions.

The Cleantech 100 prides itself as a true representation of global innovation and private company creation. The judges evaluated over 4,000 nominations of independent, for-profit cleantech companies. Nominated firms were scored on three key criteria: their innovation, their market's size and growth, and the company's ability and resources to execute its technology.

GreenRoad has responded to the global challenge of rising vehicle crashes and need for CO2 reduction with a comprehensive technology–based service that enhances driver decision-making to improve performance across fuel consumption, operational efficiency, vehicle wear-and-tear and insurance costs. Visitors to the GreenFleet Conference 2010 in San Diego, CA today can experience the GreenRoad driving decision system first-hand at the Ride & Drive event or at booth L.

GreenRoad 360 helps customers reduce harm to the environment, resources spent towards vehicle repair and the loss of lives in the event of a crash. Using GreenRoad’s service, a typical customer sees up to a 10% reduction in fuel consumption and emissions as well as a 50% reduction in accident frequency and resulting costs.
GreenRoad’s approach begins by earning the trust of the driver by providing accurate real-time feedback on unsafe and inefficient driving manoeuvres. The real-time feedback encourages performance changes in the moment, not days later after reviewing reports or video. This empowers drivers to self-correct, reduces management overhead and is a key element in preventing crashes and improving fuel efficiency.

About GreenRoad

GreenRoad delivers the future of driving: smarter, safer and more fuel-efficient. It offers the industry’s most sophisticated, customisable technology solutions and services to maximise driving safety and efficiency, generating immediate cost savings. GreenRoad 360 provides real-time feedback integrated with comprehensive online visibility. We engage drivers on an ongoing basis to deliver lasting improvement to driver and fleet performance. The company is headquartered in Redwood City, California, with offices throughout the US and UK, and Israel. Investors include Benchmark Capital, Virgin Green Fund, Amadeus, Balderton Capital, DAG Ventures and Generation Investment Management LLP. For more information, and follow us on Twitter at

For UK queries and images please contact:

Rachel Postlethwaite
Breakaway Communications for GreenRoad
+44 (0) 7949 883636

For US queries or to book an appointment at the GreenFleet Conference 2010, please contact:

Lauren Brant

This press release was distributed by ResponseSource Press Release Wire on behalf of Breakaway Communications in the following categories: Environment & Nature, Motoring, Business & Finance, Computing & Telecoms, Transport & Logistics, for more information visit