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A business view of technology sees the data centre as a cross-functional environment, where facilities, IT and the enterprise all need to work together to ensure IT responsiveness to the unpredictable demands of a radically shifting business landscape. Whether impacted by cloud computing or carbon reduction, today’s data centre facilities need to accommodate ever-expanding and unpredictable demand on computing capacity.

Highlighting these challenges, Derek Webster, Head of Data Centre Development EMEA at Yahoo!, will review the development of Yahoo! data centres and how design and operation has moved on from an enterprise environment driven by the rapid growth of the internet to one concentrating on efficiency, cost control and increased utilisation of computing resources.

Adding to the debate about utility computing, Clive Longbottom of Quocirca asks whether the cloud is merely shifting the platform focus from the corporate data centre to an external one, or if it holds game-changing potential for enterprise IT. Working with facilities management, IT departments need to establish the point at which the cloud makes sense and how best to manage the hybrid environment to meet the changes demanded by the business.

Over 2 days attendees at DatacenterDynamics London will have the opportunity to attend 18 sessions of their choice from a selection of 70 case studies, technical papers, panel debates and roundtable discussion groups bringing IT and data centre management together.

For information about press passes or registering for the event please contact Giovanni Zappulo on +44 (0)20 7377 1907, email at giovanni.zappulo@datacenterdynamics.com or visit www.datacenterdynamics.com for further information.

DatacenterDynamics London takes place on 9th/10th November at the Lancaster London Hotel, Lancaster Terrace, W2.

If you wish to register or to be added to the press list to receive future press releases directly to your inbox then please respond to press@datacenterdynamics.com with an email marked DCDLONDON PRESS.

A full programme and conference schedule is available at [Datacenterdynamics http://www.datacenterdynamics.com/london]

The conference will take place at the Lancaster London Hotel, Lancaster Terrace, London W2 2TY.

Over 70 companies sponsor and exhibit at the conference including:
APC by Schneider Electric; Eaton Power; Emerson Network Power; Colt; Corning; Digital Realty Trust; HP; Riello; Rittal.

ABB; AEG Power Solutions; Airedale; AF Switchgear; Chloride; Hitachi; Mardix; Norland; Nlyte Software; Siemens; Spie Matthew Hall; Uninterruptible Power Supplies Ltd.

Follow us on Twitter from the event at www.twitter.com/dcdfocus#DCDLONDON2010

Visit www.datacenterdynamics.com for daily news, analysis, features, video, blogs, interviews and research from the global data center industry.

About DatacenterDynamics:

DatacenterDynamics is a global conference, publishing and business intelligence company with 37 established premier events across the world.

DatacenterDynamics attracts global players in data center design, build and operation, the key vendors in the power and cooling market, blue chip IT suppliers and expert consultants.

Delegates are senior data center management professionals from the full range of tier one end user organizations in industries including finance, telecoms, web services, public sector, media and manufacturing. The company combines its events with global magazine, digital and web publishing to deliver content on every aspect of the data center industry with end-to-end media coverage. Other activities include business intelligence, research and training.

The company operates from offices in London, San Francisco, Hong Kong, Shanghai, Madrid and Lille.

In 2010 the company hosted eight events in North America; 14 events in Europe; six events across the key Asian markets of China, Australia, Singapore and Japan; four in MEA and four LATAM including Sao Paulo and Mexico City. A full list of events can be found at [Datacenterdynamicshttp://www.datacenterdynamics.com/conferences]

DatacenterDynamicsFOCUShttp://www.datacenterdynamics.com/focus] is the only global magazine dedicated to the data centre industry with an audited readership of 28,000 data centre professionals.

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