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Deep snowfall early in year prompts increased demand with comparator saying people need to book rentals early

3 November 2010 – Deep snow in the Alps and Rockies earlier than usual in the year has led to an early start to the ski season, prompting car hire price comparator to advise ski fans to get their car hire booked early to make sure that they get the right hire car and price for them.

Lots of the favourite ski resorts have had lots of snow already, with resorts in the Canadian Rockies and the Alps opening early. This has prompted online car hire comparator to tell people they have to book ahead to ensure they get a choice of specialist vehicles like 4x4s and estates.

Gareth Robinson, Managing Director of, comments: “With the snows starting earlier than usual this ski season people are heading for the slopes sooner than ever, meaning increased demand for rental cars in popular places. As such we counsel advance booking to avoid disappointment.”

“With the bargain airlines offering up cheap flights to favourite ski resorts, ski fans are this year booking more than one ski holiday. As such the slopes in Austria are already open and demand for hire cars is up.”

Current ski deals include rental from £17* per day at Milan Bergamo Airport; from £16* per day at Denver Airport; from £26* per day at Banff Airport; and from £25* per day at Geneva Airport. compares car hire deals from brands including Alamo, Auto Europe, Budget, Holiday Autos and Sixt. To compare the best ski deals visit
*Prices are based on seven-day rental from 14 December 2010 and are subject to change.

About was launched in February 2003 and grew to become one of the UK's leading online car hire companies by 2006.

In 2007 the company re-launched its site to create the first major online price comparator in the travel industry. Using the latest technology the site now searches up to 50 different car hire websites, providing an impartial comparison of the best prices available in over 10,000 locations.

Websites searched include Alamo, Auto Europe, Budget, Ebookers, Hertz, Holiday Autos, Opodo, Sixt and Thrifty, with the site quickly comparing prices and allowing customers to refine their search by car type.

The site also features over 5,000 pages of travel information in a mini-guide format.

In 2008 was voted Best Car Hire Website in the Travolution Awards, and in 2010 it was Highly Commended in the Best Meta-search/Price Comparison category. To book or for further information visit

Media Contact:

Debbie Williams & Jenny White
T: 01625 511966
F: 01625 511967

This press release was distributed by ResponseSource Press Release Wire on behalf of Asap Ventures in the following categories: Travel, for more information visit